There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host
Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
We just launched the Global Studio Marketing Academy and you’re JUST IN TIME to be one of our charter members. This is a unique opportunity to take your business to a whole new level. It’s all of the answers, coaching and encouragement you’ve been looking for when it comes to marketing.
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This is going to be a tough podcast episode. You’re going to hear something that will make you uncomfortable.
But believe this, these tough words, this hard truth. It’s for your own good.
The good news is that once you have a chance to hear this truth, think it through and let these words marinate in your consciousness, you’ll actually agree.
This is a transformative truth. It’s going to fix your marketing. It’s going to tremendously boost your sales.
Join Michael as he shares a hard truth that is going to change the way you go about building and marketing your business moving forward.
Most people begin their journeys as entrepreneurs in much the same way.
Whether it’s a new restaurant you’re opening, or an accounting firm you’re launching or a product you want to take to market.
The surest way to get things off of the ground successfully is to start with your inner circle of contacts and work your way outward.
But, this will only take you so far if you really want to grow.
Join Michael as he shares the stranger way to business scaling.
There are many people who say they’ve always wanted to be a business owner who in truth will never take the entrepreneurial leap.
For many, that’s a good thing. There are way more people on the planet who should NOT be an entrepreneur, than those who should.
So…what’s the difference between someone who SHOULD chase their dreams of being an entrepreneur…and those who probably shouldn’t?
Join Michael as he provides a simple test for discovering a true entrepreneur.
It’s a given that every person who goes into business wants to be successful. Every entrepreneur wants to be a success.
Which begs the question, “How do you even know if you ARE a success?”
The answer is it’s all about the margins. There are three critical types of margins that you need in order to experience true success as a business owner.
Join Michael as he reveals the margins of entrepreneurial success.
Many beginning entrepreneurs struggle with the concept of price. Actually, many intermediate and even advanced business owners do as well.
They worry about their pricing. Obsessively. Are we too expensive? Are we charging too much?
What are our competitors doing? Are they charging more? Or less?
The problem is that price is the wrong discussion to have. Price is actually totally irrelevant in most cases.
Join Michael as he explains the secret to being able to charge whatever you want.
As a marketing professional for a quarter century…and someone who is also a traditionally published author of historical novels, Michael can tell you this:
There are a lot of similarities between an author and an entrepreneur.
In fact, he’s worked with many, many authors with their marketing, and teaching them that they need to approach the beginning of their writing career as if they are launching a business.
Which is why, he has a specific piece of advice that he shares with both his author and entrepreneur clients.
Join Michael as he shares the massive moneymaking difference between a diary and a book.
The goal of marketing is the same for just about any business. That is, to bring attention to your products or services.
If you’re successful, why you might even be able to draw a crowd.
There aren’t too many businesses where they say, “I sure hope no one shows up.”
We want a large audience. A wide customer base. Yet, excellent marketing will do more than just get you a lot of attention.
When done correctly, it will bring you the best customers.
Join Michael as he shares precisely how to draw the RIGHT crowd.
One of the grandest illusions and delusions when it comes to marketing is that it’s your job to trick your customer into saying YES.
Whatever hack. Whatever latest gimmick. Whatever innovative trickery you can muster.
This kind of Machiavellian approach to malevolent con artistry has plagued the high roads of strategic marketing since the beginning of time.
And, if you use bait and switch techniques, you’re only going to hook the worst kinds of fish. The ones you don’t even want as customers.
Join Michael as he shares the clear alternative to marketing for dummies.
When most entrepreneurs think of marketing, they think of one singular point and purpose: How do we get more people through the front door of our business?
These relentless business owners are doing ad campaigns on every popular social and traditional media network.
They are working on 5X, 10X and even 100X growth strategies.
That is all well and good…after all much of this is the art and science of marketing, and is what we professionals spend a lifetime mastering.
Yet, there is an even more important goal when it comes to being successful in business.
Join Michael as he reveals the surprising door to major profitability.
Many entrepreneurs believe their main challenge is their competition. To win, they don’t have to be perfect, they just have to be a little better than their competitors.
In the end, this mentality is not a healthy one for business owners, as they need to reach much higher if they are going to be successful and have sustaining power.
But, the largest error in this reasoning is they are frequently overlooking their greatest competitor. And that competitor?
It’s a REAL bear.
Join Michael as he shares the bear truth about entrepreneurial success.
Worried about what’s going on in the world around you? Are you wondering how it’s going to affect your business?
One of the hardest things about being a business owner is that ultimately, you’re not in charge.
Sure, you can develop a plan, and can execute it to perfection.
But radical changes in global events, the economy…and even the weather…can shred up even your most well developed plans.
So…what do you do in these times of sudden uncertainty?
Join Michael as he shares three critical strategies you should implement when the going gets tough.
Many marketing professionals and sales people approach their prospects as if they are engaged in some type of heavy combat.
They are going to try to overwhelm these potential customers with punches of brilliance that are going to knock out any objections their prospects might conjure.
It’s mano a mano. One on one. You’re not leaving this room until I get you to buy this product.
This is the wrong approach to sales.
Still, it would be naïve to think there isn’t some type of conflict involved each time you are trying to generate sales.
There is always some level of friction, because they don’t want to give you their money.
So how do you handle this in a way where both parties can be successful and everyone can remain friends? Join Michael for the answer.
There is a shared goal between artists, musicians, actors…and entrepreneurs. They all want to be discovered.
This is perfectly natural. After all, that’s a large part of chasing the dream.
If we work hard and perfect our craft and create something tremendously unique…one would think that someday…
Someone is going to come along, discover our greatness, and then the rest…as they say, will be history.
We won’t need marketing. Stars don’t need marketing and promotion.
Sadly, this isn’t how it works in the real world of business.
Join Michael as he shares some hard truth and some happy news about being discovered.
One of the most common misconceptions that entrepreneurs have was represented by a movie created in the late 1980’s called, “The Field Of Dreams.”
You see, many entrepreneurs start their business with same exact idea that is whispered throughout this movie over and over again.
That is, “If you build it…they will come.” (Actually, in the movie the phrase is “he will come”, but it’s been pluralized through the years when it comes to business application.)
They don’t think they need marketing. That’s because they believe, “If you build it…and it’s great…they will come.”
Unfortunately, this approach will put you on a certain path toward failure.
Yet, join Michael as he shares how you can achieve the true Field Of Dreams with your marketing.
Sales objections. They are so critical to the sales process, and the best sales people in the world are masters at dealing with them.
What is a sales objection? Quite simply…it’s when you pitch your products or services, either directly or through your marketing…and rather than getting a “Yes”, you get a seemingly negative response.
That’s called an objection. They might say, “That seems too expensive.” Or “I’m not sure I should buy one now.”
Objections can be uncomfortable, and even painful at times. But, you do need to embrace them.
Because, they are magical and powerful in many ways.
Join Michael as he shares an important secret about peeling away objections.
If you want to describe in one word what most entrepreneurs feel about marketing it would be this: FRUSTRATION!
Frustration as in, “Why doesn’t this work easier?”
It’s not an empty feeling. It’s actually founded in fact. The fact being, marketing yourself, your business, your products, your services…folks…it’s ain’t easy!
Here is the good news. If you build it properly, if you do it right, if you don’t look for the quick return, but are patient and resilient…then guaranteed…your marketing will work.
But, you’ve got to playing the right game.
Join Michael as he shares the REAL game of marketing.
It’s not uncommon to hear an entrepreneur say or even shout, “My marketing isn’t working.”
These entrepreneurs are probably right in that they aren’t attracting as much interest and generating as many sales as they hoped.
But…usually, it’s not their marketing that isn’t working…it’s that they don’t have the right marketing mindset.
You see, many entrepreneurs are looking for a “Rainmaker”…some type of mythological creature or process that will cause the rains of revenues to fall from the Heavens. And once they do, it will solve all of their problems.
But, the Rainmaking isn’t the issue. There is a deeper problem.
Join Michael as he shares what’s even better than a Rainmaker.
Most entrepreneurs are under the belief that being successful in business is all about gaining more sales, more revenues, and more money.
This is true. Sales are good. Sales are essential.
We’ve all heard that “Money Makes the World Go Around” and to a large degree this is true as well.
However, sophisticated marketers know there is something even more important than money when it comes to profitability.
Join Michael as he reveals this and shares the power of a marketing time machine for your business.
Marketing is an art and science that requires an intense amount of focus and attention to detail.
The best marketers on the planet are those who are always alert to the shifting tides of demand, of emotional bonding, of popularity and of trends.
You see, we all want to serve a customer base that is highly loyal and that will stick with us through thick and thin.
But…most consumers are more fickle. They are always making sure they get the highest value possible with each and every purchase they make.
And many times, these decisions aren’t based on your marketing promotions. Instead, they are a result of whispers.
Join Michael as he explains how whispers can be shouts when it comes to winning with your marketing.
Every entrepreneur is looking for a little marketing magic when it comes to making their business successful. One wave of the wand and then the cash registers start to ring.
Unfortunately, there is no magic dust when it comes to making your marketing work.
However; there is a strategy that is almost as good as magic. And, it’s simple. Actually, the simplicity is the magic.
It’s all about never having to explain.
Join Michael as he shares this essential truth about marketing messaging.
There is a foundational truth at the root of every business that if properly unearthed, will result in phenomenal success.
You’ll experience all of the success you have ever wished for as an entrepreneur.
Unfortunately, most business owners only scratch the surface of their full potential during their entrepreneurial journey.
And, all of their marketing, all of their sales, would be SO much easier, so much more profit producing, if they could only get to this foundational truth.
Join Michael as he reveals to you how to discover this root of all business success.
It is surprising how many entrepreneurs, inventors and business professionals will say, “I don’t like sales”.
Some of the even more stubborn ones will utter, “I don’t DO sales”.
Yet, if you want to succeed in business, as an entrepreneur…then you must become an excellent salesperson.
Sales in many ways is just purpose-driven communication.
The great news is that anyone…yes, even you…can learn how to improve your persuasive communication capabilities and literally grow each and every day in your ability to sell.
Join Michael as he shares a powerful sales technique you can put to use right away.
Many entrepreneurs believe if they can create something so true…so perfect and excellent in many ways…the whole world will come flocking to them.
It’s this false belief which leads many otherwise promising businesses to fail within the first or second year.
As is often the case, it’s not the product or service that has failed, it’s the marketing that let them down.
And, many times it’s because the entrepreneur fails to understand the profound differences between perceptions and realities when it comes to their prospects.
Join Michael for this most enlightening podcast episode.
Many who start businesses are inventors, engineers, technicians, service professionals…and they aren’t that comfortable with sales when they begin their entrepreneurial journey.
So they make a major mistake…they outsource it.
They hire some high falutin’ sales rock star. Or worse…they hire a wannabe sales rock star.
Some…actually contract the work out. They rely on outside sales reps, or distributors, or appointment setters.
And truthfully, these are all good strategies, as long as you do it right. Unfortunately, many don’t.
Join Michael as he explains how to avoid the major mistake most entrepreneurs make.
It’s a beautiful thing to witness when you discover entrepreneurs who truly LOVE their customers.
There are few things more joyful than enjoying the work you do while serving the people who make your business a success.
Sadly, there are many businesses where it’s painfully obvious the owners don’t really like their clientele.
Sure…they appreciate getting paid, and in turn being able to pay their bills…but, they don’t like their customers.
This can lead to profound entrepreneurial depression. Because, these business owners’ entire livelihood is now completely dependent upon people they don’t even like.
How do you love your customers? Join Michael to hear a most surprising answer.
One of the most common statements you’ll hear from entrepreneurs is this: “I never thought it would be this difficult to get sales.”
This is completely understandable. It’s the dream of all entrepreneurs that they are going to introduce a product or service to the market that is SO amazing, they won’t even need marketing.
They’ll just put the sign up, “We’re open for business” and there will be lines instantly forming outside.
As most know, this isn’t how it works. But, how DOES it work?
Join Michael as he shares how you can sail your way into record sales.
Good marketers never lie. They don’t have to.
First of all, they are involved early enough in the development of products and services to make sure they are excellent.
And, they also know, as has been taught here with great frequency, the truth always comes out eventually.
Believe what you may or may not about the ethics of being honest all of the time…it’s just plain good marketing strategy.
But, that being said, many of you, well…do suffer from another problem.
Join Michael as he speaks on the topic of “The Things You Shouldn’t Say” when it comes to your marketing.
Marco Polo. Zheng He. Henry The Navigator. Vasco de Gama. Ferdinand Magellan. Sir Francis Drake. These are just a few of the “Great Discoverers” in world history.
Many entrepreneurs are seeking their own form of discovery…although it’s something which is profoundly different.
They are hoping TO BE discovered.
So many are looking for that special event in the life of their business pursuits when they will be “discovered”. When everything will take off. When their business life will become so much easier.
Join Michael as he provides an important insight into “getting discovered” in business.
Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive in its capabilities and responsibilities.
In fact, in the full universe of marketing, lead development is one of the smaller planets.
In a fully functioning sales ecosystem, there are many things that can go right or wrong.
Each one of these can have a dramatic impact on an organization’s profits and sales.
The number one reason most businesses are losing sales is a surprising one. And, it’s completely avoidable.
Perhaps that’s good news as well. You can fix this, and see dramatic improvement in your revenues.
Join Michael as he shares this key marketing principle.
Much of marketing and advertising is a waste of money.
You might as well take a pile of cash, walk to the front door of your business and toss it in the air.
If you watch, you’ll see the neighboring businesses around you are doing much the same.
There are hundred dollar bills just fluttering through the air like a Monarch butterfly migration.
But, it’s not the marketing’s fault. It not the advertising’s fault.
It’s because of poor strategy.
Join Michael as he shares a critical secret to getting impressive return on investment with your marketing.
It’s commonly understood by entrepreneurs that in order to be successful in business you need to understand the people you are serving.
You need to understand their wants, their needs, their hopes, their dreams.
Only then are you able to serve them in a way that will keep them faithful as a customer and loyal to your brand.
What fewer entrepreneurs comprehend is that getting to know their customers requires a unique approach and a well trained ear.
And, this skill is required in order to generate serious sales.
Join Michael as he shares the importance of listening to the whispered secrets of marketing.
Who would have thought an important marketing lesson could be demonstrated by a Venus Fly Trap?
Have you ever seen a Venus Fly Trap and what it’s capable of doing?
It’s a strange plant, indigenous to the East Coast of the United States in sub tropical areas of North and South Carolina.
These plants have the unique ability to attract flies and then snap them in a trap. It’s a carnivorous plant and it’s quite amazing to witness.
Yet, there is something important about this plant’s ability to trap that is useful when thinking about drawing the attention of prospects.
Join Michael as he explains how the Venus Fly Trap can inform us about an important concept of successful marketing.
More entrepreneurs than not end up being disappointed with their marketing efforts.
They feel they put so many resources in terms of time and money into their marketing budgets, yet mostly they feel let down when it comes to results.
Could it be their services or products just aren’t all that sellable? Is the market not responding well to their offering?
Maybe. But, the problem could be much more fundamental…and strategically fixed.
Join Michael as he explains the entertainment factor of marketing and why it’s essential to business success.
Everything we really needed to learn about being an entrepreneur was already shown to us by the time we were 4 or 5 years old.
Maybe not everything…but many of the essential concepts. You just didn’t realize that marketing and sales was happening all around you.
In the shows you were watching, the kids you were hanging out with…and yes…even the games you were playing.
Take for instance, the game of Musical Chairs.
Did you have any idea within the concept of this game often played at Birthday Parties and County Fairs there was a marketing lesson like none other?
Join Michael as he reveals the marketing magic behind Musical Chairs.
Everyone is in such a hurry these days. It’s hard enough getting your prospects’ attention for even a few moments…let alone having them buy something from you.
It’s really not that they aren’t interested in your products or services…it’s that they don’t have the time in their schedule to even consider thinking about them.
This is why marketing is so challenging. This is why it’s difficult to get sales.
This leads to frustration as people invest so much of their time and precious resources into their marketing…only to get such a small return on this investment.
But, there is a solution to this frustration.
Join Michael as he shares how you can super size your sales without increasing your marketing budget.
If you were to research the strategies of hundreds and hundreds of entrepreneurs through the years, you would discover many patterns of success.
And…patterns of failure.
Following these studies, you would be able to view a business plan, and almost instantly know whether there would be certain victory in the future…or merely the agony of defeat.
It comes down to identifying one of the most frequent variables you see in a failing strategy.
Join Michael as he reveals one of the most common fatal flaws in an entrepreneur’s business plan…and shares how to fix it.
One of the key decisions an entrepreneur will need to make early on in their career is to determine just how personal they’ll want to get with their marketing.
At face value, this probably is not a complicated decision for many business owners.
If they are mostly a private individual, and they want to keep their business life and personal life separate, they will say…let’s keep this all strictly business.
Yet…that’s not really how business actually works. Or ever really did.
Join Michael as he shares the powerful truth about building your personal brand.
At its fundamental roots…marketing is ALL about relationships. One of the best ways to build relationships is through networking.
Yet, so many entrepreneurs get networking all wrong.
Some despise the concept of networking so much they avoid it at all costs. And, this refusal to participate ends up being severely detrimental to their business growth.
Meanwhile, others approach networking with awkwardness and ineffectiveness.
So how should we network in a way that will allow us to successfully and painlessly grow meaningful relationships?
Join Michael as he reveals this answer by sharing the story of the peacock and the chicken.
If you were to gather a hundred experienced and ethical marketing experts in a room and ask them a question, you would get the same answer.
The question? It’s this. “Should you lie to your customers?”
Pretty much every one of these marketers and entrepreneurs would respond, “No…generally, it’s not a good idea to lie to your customers.”
“In fact. It’s a terrible idea to lie to your customers. It’s bad etiquette…and really poor marketing.”
Yet. So many of them do lie. At least when it comes to one strategic element of their marketing. And, that’s a mistake.
Join Michael as he shares the most urgent of marketing mistakes.
As you have learned in the Global Studio Marketing Podcast…the most critical skill for business success is the Marketing Mindset.
And this mindset is something you can acquire.
Yes you! Even if you don’t think you’re good at sales…and if you believe you’re terrible at marketing…you can turn that all around and become a Master Marketer.
But, even if you do reach this level of mastery, there is something essential you must still do. It’s something the greatest marketers always do.
Join Michael as he shares a critical facet of marketing that should never be overlooked.
Being an entrepreneur is crazy! Because it’s so high risk.
Not just financially, but in many cases, you’re really having to put yourself out there.
You’re risking your reputation with the opening of your business, of new products and new services…and for each and every launch.
Fortunately…this is one of the key roles of marketing…and that’s to ensure that these events, these launches, these new offerings open up to standing ovations, rather than a big thud.
Join Michael as he gives insights into the art and science of drawing a crowd.
There is a truth about your marketing. An important one. And one that may make you a little sad.
But, once you understand this truth and embrace it, you will see it will clear up many of your prior disappointments.
It will explain why your marketing has never worked as well as you hoped it would.
With this knowledge, this sad truth, you’ll actually be able to put on a smile again. Because suddenly, you’ll discover newfound success.
Join Michael as he shares one of the most significant truths there is when it comes to your marketing your products and services.
Starting any organization from scratch is an extraordinarily difficult proposition. If anyone tells you differently, don’t believe them.
Even with a simple business in mind, there are so many complexities involved in getting it off of the ground.
Perhaps the most difficult aspect of launching a business, is being able to provide for our families, as we pursue our dreams.
It can be a huge leap to leave that high paying job (that you hate by the way) and replace it with…a hope and a dream.
If earning a living while growing a business is proving challenging to you, there is another strategy. Join Michael as he explains the concept of Alternative Cash Flow for entrepreneurs.
There is one essential energy requirement that will always be necessary in order for your business to get off of the ground, and to keep flying high.
Without this source of energy, you literally will have no chance of success.
What is this energy source? It’s called “momentum.”
Just think of a rocket. It takes significant planning, and a tremendous amount of fuel to get it soaring. It’s no different with business initiatives.
Join Michael as he provides key insights into successfully launching your ideas.
What if there was a simple tool available that could radically increase the odds of your business growing and maintaining its profitability?
What if this tool could keep you from being short on cash and would allow you to plan wisely for the future?
And, what if this tool is something you most likely already have in your possession, or that is readily available for you to use for free?
Well…it’s called the Marketing Matrix, and it’s a straightforward approach to clearly understanding all of the elements of your business that lead you towards financial viability.
Join Michael as he explains how to build a Marketing Matrix for your business, and how it will open your eyes to a much more profitable future.
When it comes to promoting your business or organization, you will discover there are powerful winds available to assist your marketing efforts
Basically, these are “awareness patterns” that your customers are experiencing based on planned and sudden events throughout the year.
Sometimes they are gentle winds and other times they are hurricane gusts.
Here is the key when it comes to the winds. It’s free energy. You don’t have to pay for them. The winds will be there whether you do anything or not.
Join Michael as he shares how to harness marketing winds for your business.
Many business owners give the wrong answer to this question: “What is your marketing strategy?”
Many will say, “Oh we don’t need marketing…we just rely on Word Of Mouth.”
The problem with this answer is that Word Of Mouth IS marketing. In fact, it’s the most effective and self-sustaining form of marketing there is.
What they also don’t understand is there are specific, powerful strategies that can exponentially increase the effectiveness of their Word Of Mouth marketing.
Join Michael in this critical episode on the language of word of mouth.
Branding is one of those topics in marketing that is incredibly layered in complexity.
If you were to ask 50 of the top marketing experts in the world, “What is a brand?” you would get 50 different responses.
Some have described a brand as a “promise”. A promise between the company and its customers.
But really…a brand at its highest level is so much more.
It’s more than a “contractual agreement” or promise between a company and its customer.
It’s much more, actually.
Join Michael as he explains the power of aspirational branding.
Most entrepreneurs start their business with the hope of enjoying the gravy of life.
They want to get out of the drudgery of the 9-5 workday and having to answer to a boss. They are tired of losing control of their schedule. They want to take vacations whenever they want.
These entrepreneurs want their freedom.
For many, the gravy of business life is all about calling their own shots, winning as an entrepreneur and hitting the jackpot when it comes to reaching their dreams.
Yet, in this pursuit to reach their goals, most aren’t focusing on the most important ingredient of success.
Join Michael as he reveals what it takes to serve up the gravy of your dream life.
Marketers have been trying to build a better mousetrap since “Building a better mousetrap” was actually a fresh, new saying.
The idea, of course, is to lay down the perfect piece of cheese on a ready to swing trap…and just wait until those whiskers appear.
Over the last ten years, some marketing professionals have advocated the use of “Clickbait” as a cheese.
Yet, there is a huge problem with this approach, and it’s one no one is talking about.
Join Michael as he explains the best strategy for attracting elite customers.
How are you going to finance that big business idea? It’s the money you feel you need in order to transform your entrepreneurial dreams into reality.
What approach are you going to take in order to achieve this lofty goal?
Family money? Venture capital? Angel investors?
Or then there are the “creative financing” options of home re-financing and…gasp..credit cards.
What’s the best way to get your business funded?
Join Michael in one of his most important podcast episodes. The answer is going to surprise you and could change your business plan dramatically.