There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host
Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
Ready for a major breakthrough with your marketing efforts and business growth goals? You're one click away.
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You’ve done your marketing. You’ve captured the lead. You make an amazing presentation. The proposal follows. And the customer says, “Yes”!
But, at the last minute, the Big Fish gets off the hook and your spirits are crushed.
Has this happened to you? If you’ve been in business for any length of time you’ll know this occurs too often.
Join Michael as he shares strategies in how to make sure the Big Fish gets all of the way into your boat.
Ever wonder why some restaurants are booked and booming while others struggle to get customers on the slow days?
If you examine this closely you might be surprised to discover the food quality, selection and service are about the same
Yet, there is definitely something critical that makes one a winner, and the other barely keeping its head above the broth.
Join Michael as he provides the answer to this puzzle in a lesson he learned many decades ago…in the YMCA.
Do you ever look at your marketing materials and find them to be a bit flat…a tad uninspiring?
Is this the case with your branding and website and with the way you communicate your products or services to the world?
If so, you’re certainly not alone. Most businesses make the very same mistakes when it comes to their marketing.
Join Michael as he shares a story from the early days of his career, which may just give you a fresh, new understanding of vibrant advertising.
Marketing is one of the most necessary…and frustrating…endeavors in a successful business.
So many entrepreneurs know they need marketing, but they fear they are merely throwing dollars into the wind.
Are they doing all they can to maximize their return on their investment? Probably not. This is because too often an essential ingredient is left out of their strategy.
Join Michael as he reveals what REALLY makes your marketing work.
Many entrepreneurs have to make tough budgeting decisions when launching their business.
Even those business owners who have been around for a while would be wise to spend wisely.
Unfortunately, many grossly undervalue the importance of their marketing investment and as a result cost themselves a fortune.
Join Michael as he shares an all too common mistake entrepreneurs make when it comes to growing their business.
A major part of winning with marketing involves relational success. This means your personal marketing skills are as critical as any other you possess.
One key to growing business relationships is avoiding a common mistake when it comes to your personal interactions…and it’s one many professionals make.
Join Michael as he shares the marketing lesson of one of the longest words in the dictionary. It’s one you won’t forget.
There are literally thousands of different marketing strategies, hacks and gadgets being promoted through hundreds of different channels.
It’s enough to make an entrepreneur’s head spin. And, typically, entrepreneurs are spinning their heads enough as it is with all of their own ideas.
How do you choose the best choices for your venture? And how do make them as successful as possible?
Join Michael as he shares a critical trait of the most successful clients he serves.
Let’s face it. You’re on a big losing streak.
You can handle a little rejection here and there, but now it seems like it’s one big NO after another.
What’s going on? You’ve got a good offering. Why aren’t these prospects buying into what you are selling?
Here’s your first hint. It doesn’t have much to do with your products or services.
Join Michael as he reveals this critical, and rather embarrassing, reason why sales get lost. Don’t despair! He’ll also share how to fix it.
One of the biggest misconceptions about marketing and its impact on sales is that it is like a giant faucet.
Do some marketing, and it gives the faucet a gentle turn and the leads start to flow.
Need some more sales? Just gently turn the spigot to the right.
That’s how it works, right? Wrong.
Join Michael as he explains the proper way to successfully develop sustainable sales growth.
Making pitches. Giving presentations.
These are the critical steps to winning business and gaining quality clients.
Yet, so many entrepreneurs get it all wrong with how they approach this critical task.
Join Michael as he shares a simple marketing formula that will allow you to present your products or services in a powerfully effective way.
One of the most common goals of entrepreneurs is to try to do something no one has ever done before.
It’s exciting to be the first on the block, the one who had the idea and inspiration from the very beginning.
Just like landing on the moon, it’s impressive to be able to plant your flag before anyone else.
The question becomes, will this strategy give you the best chance of success? Join Michael, as he gives you a clear and powerful answer.
Sometimes the most obvious secrets to success are right before our eyes.
When it comes to sales and marketing, there is a quintessential hidden truth that every successful entrepreneur needs to know.
In fact, they have master it, and then they need their entire team to employ it without fail, each and every sales opportunity.
Join Michael as he shares a hard lesson he learned as a teenager and how it applies to helping you win at sales.
If you are an entrepreneur then you need to know this absolutely essential truth:
No one will be able to sell your vision and products or services better than you. Because, no one will ever care more about your business than you.
But, if you’re the BEST your company has as a sales and marketing professional then you better be great at it!
Join Michael as he shares a key insight into unlocking your inner marketing genius.
One of the most difficult things about being a business owner is not being confident in your marketing efforts.
Are you doing the best you can to share your message?
Would you have better sales if your products or services were better? Or is the real issue that you’re being limited by your ability to communicate your strengths?
Join Michael as he shares the marketing principle of “Burying The Lead”. It might just give you the breakthrough you’re company needs.
Marketing can be frustrating to entrepreneurs.
Sometimes it can feel like you’re making all kinds of efforts and it’s unclear if any of them are creating much of a difference.
In many ways, marketing can be an enigma rapped in a puzzle.
However, there is a science and art to it, and if you understand how it works at the fundamental level, you can grow your company with confidence.
Join Michael as he explains the phenomenon of the Arc Of The Marketing Snowball and how it can it influence your business success.
The word “Yes” opens the gate to success for many businesses.
You want…no you need…your prospects to give you the big “Yes” in order to get that signed contract, to get that deposit check and to make the cash register ring.
But, getting to that point can be so difficult at times.
Join Michael as he shares how the marketing brilliance of the pink spoon can get you that “Yes” and lead you to more frequent and bigger sales.
In this day and age of hardened, resilient and message deflecting consumers…you need to expect your prospective customers…to not trust you.
In fact, they won’t trust you in the least!
So how can business owners, marketers and sales professionals find success despite these seemingly insurmountable obstacles of trust?
Join Michael as he reveals a key insight into understanding how to win the hearts and minds of prospects.
Years ago, a colleague shared a story with me that has been widely circulated through advertising and marketing agencies.
It’s about dogs and dog food.
And although it’s got a morsel of humor in it, there is a powerful lesson in it as well that underscores a key element of winning in marketing.
Join Michael as he shares this story and explains how the concept it teaches can dramatically influence your business success.
Entrepreneurs and business owners are typically, incredible builders.
This is because they are engineers, inventors or innovators in service provision.
Unfortunately, most struggle in area of building marketing infrastructure, and because of this, their company’s growth is slower and more inefficient than it should be.
Join Michael as he explains the concept of marketing infrastructure and how it can dramatically increase your revenues and brand awareness.
Most amateur entrepreneurs are looking for the big gimmick, the super hack and the insider’s secret to crazy, exponential, 10X growth.
Yet, the truth is real…genuine…reliable…predictable…lasting growth and success, comes from faithfully applying the Lake Principle to your overall strategy.
Join Michael as he explains this essential concept of marketing and how it will accelerate and fortify your business success.
Words matter in marketing. They matter in all of business.
And if you get these words wrong, it could complicate your messaging efforts in exponential ways.
You’ll end up spending much more, to get much less when it comes to your advertising and marketing budgets.
Join Michael, as he shares exactly what are the most powerful words in marketing, and explains how critical it is to get them right.
You have such a great company history. You have so many features in your products and so many benefits to your services.
So, where should you really start with your marketing?
It begins here, with the concept of marketing at 70 miles per hour.
Join Michael as he explains this critical aspect of the Marketing Mindset and why without mastering this essential principle, all of your communication will all amount to merely a blur on the highway.
What exactly is marketing?
If you ask a thousand business people, you’ll get a thousand answers. If you ask a hundred marketers, you’ll get ten thousand answers.
Join Michael as he shares with you the best definition of marketing…ever.
Once you hear it, and it begins to sink into your Marketing Mindset, it will change your entire approach to growing your organization.
Marketing is fluff.
Or so say the engineering type minds of the world.
Do you believe this is so? If so, you are carrying a mindset that will diminish your capabilities as an entrepreneur tremendously.
Join Michael as he explores the myth and truth around the “marketing is fluff” mantra, and reveals a mindset shift that could open brave new doors in your thinking
Marketing is the winning side of business.
It’s the difference between a wild entrepreneurial success, or a devastating financial flop.
To win at business, you’ve got to think like a marketer. You’ve got to design like a marketer. You’ve got to provide service like a marketer. You’ve got to produce like a marketer.
Join Michael on this launch episode of your journey toward developing the mindset you need to win–and win big–at business.