Marketing Podcast

There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.

You’ll gain these critical skills with your host

Michael K. Reynolds on the Global Studio Marketing Podcast.

 

You’ve climbed the mountain…let’s tell the world.

Ready for a major breakthrough with your marketing efforts and business growth goals? You're one click away.

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Word Of Mouth marketing is about as good as it gets. It’s ultimately, how all quality businesses grow.

But…you MUST also be aware, that Word Of Mouth marketing is like wild horses. If you don’t get it right…it’s like the Rolling Stones say…those wild horses are going to drag you away.

They’ll drag you away from revenues, profitability and enjoying what you do.

In fact, those wild horses can drag you right into bankruptcy.

Join Michael as he shares a critical and seldom discussed element of effective Word Of Mouth marketing.

The good news is they have arrived at the place where they can push your BUY button. The problem? They aren’t pushing it.

And, that’s a major issue. Because, you’ve already invested a tremendous amount in branding and promoting your products and services.

You’ve spent quite a bit just to get them to a state of mind where they can make a decision to buy.

Which means you’ve got to be able to close the deal. You’ve got to encourage them to take the last step by pressing the BUY button.

Join Michael as he explains why your buttons aren’t being pushed, and what you need to do to get your sales rocking. 

There is so much you can learn about marketing while walking through a grocery store. Perhaps nothing better than the Lettuce Strategy.

Now…this isn’t a principle just for grocery stores. It’s for all business applications. Actually it’s for anything to do with communicating your message.

You see, there are two main marketing strategies: the Evergreen Strategy and the Lettuce Strategy. If you can learn how to use both in tandem, your marketing results will soar.

Join Michael in this episode to learn how.

If everything could be sold as easy as puppy dogs, wouldn’t growing revenues for your business be a breeze?

You know how it works. There you are, minding your business, taking your kids to the grocery store to buy a few things…and then…it happens.

Just before you are able to make your way into the store’s entrance, you encounter a sweet lady with a cardboard box full of jumping, rolling, white Labrador puppies.

Before you know it, your kids have one each in the their arms, and the rest is history.

Join Michael as he shares how you can use the magic of puppy dogs to increase your sales.

How many social media posts, blog articles, white papers…and yes…podcasts like this one…tease you into learning the latest marketing tricks?

We do it by using phrases like: The Ultimate Hack…the Greatest Secret…The Top Insight…The Best Ever Marketing Tool…The Just Add Water, Miracle Grow Solution…and of course, the classic…the Secret Trick To Success.

And, the reason why we create these things, folks…is because it’s exactly what the people want.

You business people, you crazy entrepreneurs, you’re always looking for the shortcut…the big hack when it comes to  your marketing.

But, it’s the wrong approach.

Join Michael as he explains why “tricks are for kids…not marketing” and as he describes what you should be doing instead.

Most entrepreneurs, especially those with an engineering sort of background, suffer from a communication shortfall that is dramatically holding back their ability to sell their products or services. 

As a marketing strategist and consultant for more than twenty five years now, Michael has consistently witnessed this inadvertent hindering of sales growth with hundreds and hundreds of entrepreneurs.

These are the mad scientists and inventor types who are so brilliant at what they do and who are constantly designing innovations that make the world a better place.

But, without having a breakthrough in the way they describe their innovations, the chances of their new ideas finding success is extremely limited.

Join Michael as he shares a key insight into achieving breakout sales.

There is one question your prospects can’t wait for you to ask. Yet, surprisingly, it’s one most entrepreneurs and sales teams struggle to ask.

As a marketing strategist and consultant, Michael has worked with countless business owners and sales teams.

During this process, he is shocked at how poorly so many of them perform in this one particular and highly critical area of sales.

In this engaging episode, Michael will reveal this important question your prospects are dying for you to ask, and he’ll explain how in answering it, you will see your sales dramatically and instantly rise.

Have you ever noticed that regardless of the times, whether they be ones of incredible blessings or tremendous difficulty…there are some entrepreneurs who always seem to have it made?

There could be hurricanes, landslides, earthquakes, tsunamis raging outside…and even total global financial collapse all around them.

But, sure enough, some of these businesses always seem to land on their feet.

What’s their secret? How do they always come out on top?

Join Michael as he explains how the powerful answer…is in the news.

There you were, cruising along with your business with a smile and a casual hop in your step. It was easy. Then, suddenly, it wasn’t. 

Now you find yourself in a place you haven’t been for a long time. Maybe even for years. 

The phones aren’t ringing and the cash register isn’t either.

What are you going to do? Well…you suddenly have to start marketing again. 

Time to head up to the attic, dig through the cobwebs and try to bring it all back to life. But…where you should start? What will  have the quickest, most effective impact?

Join Michael as he explains the reason how you got here in the first place, and how to jump start your marketing so the engine gets humming again.

Wouldn’t starting a business, leading an organization and being an entrepreneur be so much easier if you could operate just like the United States Treasury?

If you needed more money…you could just print it up.

Of course…that’s not how business works. And, it’s probably not the best way to solve national debt either.

Still, a cash generation strategy is something that should be worked into your overall marketing and sales strategy and you should have systems in place that allow you to “light it up” as necessary.

Join Michael as he shares a strategy that is the next best thing to being able to print up money for your business.

There comes these times in the life of any business, when the world just doesn’t seem to be buying what you’re selling.

It can happen for a variety of reasons. Sometimes, what you’re selling has gone out of style or season.

Other times…and this is most frustrating…there are radical shifts in the world that disrupt supply and demand chains.

Imagine that! Maybe you don’t have to imagine at all because it’s happening now.

So what do you do? How do you sell…when no one is buying?

Join Michael as he provides you with the best solution in these moments of difficulty.

Nobody gets into business with the hope they will one day…and even possibly often…have to share bad news.

We all prefer happy stories of victory and success, and rapid growth, and tremendous profits and a brand clearly on the rise.

Yet…sometimes it doesn’t work out that way.

Sometimes, through no fault of your own, the circumstances around you conspire to create an atmosphere of insurmountable difficulty. 

And you stumble…you fall…you might even fail. Now…you’ve got to share some bad news.

How do we do it in a way that will cause the least pain to the recipient, while also creating the most closure? So that new steps forward can be taken and the healing process can begin?

Join Michael as he shares critical insights in how to best communicate bad news.

Nobody gets into business with the hope they will one day…and even possibly often…have to share bad news.

We all prefer happy stories of victory and success, and rapid growth, and tremendous profits and a brand clearly on the rise.

Yet…sometimes it doesn’t work out that way.

Sometimes, through no fault of your own, the circumstances around you conspire to create an atmosphere of insurmountable difficulty. 

And you stumble…you fall…you might even fail. Now…you’ve got to share some bad news.

How do we do it in a way that will cause the least pain to the recipient, while also creating the most closure? So that new steps forward can be taken and the healing process can begin?

Join Michael as he shares critical insights in how to best communicate bad news.

One thing the business world will never run out of are marketing gurus. These experts provide insights and blueprints when it comes to teaching you how to be successful in your business.

This is the world of online marketing, which includes online courses, coaching, mentoring and master classes.

These provide innovative ways for you to learn proven methods for marketing your business.

Yet, as helpful as they are, there is something absolutely critical the marketing gurus will never tell you.

And, if you leave out this important ingredient, you will struggle mightily in trying to replicate their path to success.

Join Michael as he reveals this key insight into making all of the strategies you are learning, to actually work.

What makes one business idea wildly successful while another very similar one turns out to be a flop? Most often…it comes down to this…marketing and sales.

Yet, getting a full grasp on every aspect of marketing and sales can take a lifetime to master. How does an entrepreneur find that time?

One of the shortcuts is being able to learn complex concepts through the use of simple thought models…and that’s just what we’re going to do today, as we introduce the principle of pain and pleasure in marketing.

Join Michael as he describes the two quintessential elements of all sales transactions and how you can use this knowledge to dramatically boost your revenues.

Maybe you’ve totally blown it. Or perhaps…it’s all the world around you. It’s in a crisis, and you’re having to deal with the aftershocks.

What now? How do you conduct your marketing? Your sales? What can you do to best communicate during a crisis?

How do you speak up…without making the situation worse? Without coming across an insensitive, or out of touch?

What can you do to start moving the needle back in the right direction?

Join Michael as he shares the first and most critical step you must take in communicating during a crisis.

Sometimes owning a business is really tough. And, other times it can be excruciatingly difficult.

There are great challenges out there in the big, bad world…and they could be coming in the form of a tornado of poor sales, a hurricane of added expenses…or a tsunami of unexpected world events.

During these times you need the ability to convince yourself to keep going. 

Join Michael as he shares a time tested, innovative way to restore your confidence in your business again.

Even if you are the most novice of American History students, you are well versed in the story of the country’s first president George Washington and the cherry tree.

The story describes what happens when a six-year-old George Washington accidentally damaged his father’s most cherished cherry tree with a new hatchet.

What happens next in the story reveals an underlying strategy you should apply to all of your marketing efforts. 

Join Michael as he shares how the cherry tree story provides the perfect model of marketing brilliance.

Alright…so maybe your business has hit a major roadblock. How do you best communicate this with your clients, vendors, lenders and everyone else?

There are so many strategies…a plethora of tools…and unlimited approaches you could and should take.

But, it all starts with having the right mindset. The proper marketing mindset.

Join Michael as he explains what’s needed in your marketing messaging to guide your business to clearer skies.

Alright…so maybe your business has hit a major roadblock. How do you best communicate this with your clients, vendors, lenders and everyone else?

There are so many strategies…a plethora of tools…and unlimited approaches you could and should take.

But, it all starts with having the right mindset. The proper marketing mindset.

Join Michael as he explains what’s needed in your marketing messaging to guide your business to clearer skies.

If you own a business, you are going to be endlessly pitching.

You’re going to be pitching to potential employees to join your team. You’ll be pitching to banks to give you a credit line.

You’ll be pitching to your vendors as to why they should give you excellent credit terms. And..yes…you’ll be constantly pitching to your prospects…and customers.

So you better be good at pitching. In fact, you better be really good at communicating your value with power and brevity.

Join Michael as he shares his proprietary formula for winning at sales pitches.

The human brain is a powerful tool capable of processing information in the blink of an of eye. Your marketing has to be even faster.

You may not like this, but people are rushing to judgement when it comes to determining their interest in you and your brand.

The good news is you can turn this reality into a marketing asset through awareness, strategy and skill.

Join Michael as he explains the importance of being able to market with excellence and all in the blink of an eye.

Most entrepreneurs have a flawed mindset when it comes to their marketing efforts. They believe if they invest in an advertising campaign, it ought to produce instant and obvious results. 

They expect that if they put one dollar into the marketing slot machine, it should kick out five dollars for them. Early and often.

But, this isn’t really how winning marketing efforts work. The problem is not the product or service or that the wrong prospects are being targeted.

Instead, it often comes down to timing. With marketing, timing is everything.  

Join Michael as he goes deep beneath the surface of successful marketing campaigns and explains how to always be present when your customers are ready to buy. 

Every business has competition. They are all around you. And, your ability to outsmart, outwit and outlast these competitors will result in success or failure for your organization.

However; most entrepreneurs are unaware of what they are REALLY competing against. In this case, we’re not talking about opposing founders, CEO’s or corporations large and small.

Instead, these competitors are more under the radar, yet they have a significant impact on your bottom line.

Join Michael as he reveals your biggest battle in marketing and sales and how you can emerge victorious.

All entrepreneurs must learn how to communicate effectively in order to be successful.

One of the most significant roles of marketing is assisting with clear and powerful communication.

You want your message heard. You want it understood. And, you want it remembered.

Join Michael as he describes one of the most critical keys to successful business communication. 

Some businesses get it, and some don’t. You can often tell the winners from the losers all from their attention to detail.

And, just like the difference between a place where you can “get some grub” and one where the food is “exquisitely prepared” it often comes down to the proper use of spices.

In any company, there is one ingredient that will make all of the difference in the pursuit of success.

Join Michael as he shares a key insight into spicing up your business.

There are fundamental principles that exist beneath the structure of every successful marketing campaign.

Understand these and you can trigger phenomenal and predictable results.

One of these principles remains a mystery to many entrepreneurs, even though it’s a tool successfully used by the greatest bestselling novelists, top Hollywood studios and the world’s premiere newspapers.

The mystery is right in front of your eyes.

Join Michael as he shares this mysterious and powerful key element of successful marketing.

Professional graphic design is a critical element of developing a powerful brand for your business.

Excellence in design is important for your logo, business cards, brochures, website, signage and the list goes on and on.

Having experienced and talented individuals assist you in building the graphic assets for your company will pay dividends many times over.

And, when you do invest in professionals, you must make sure you avoid one of the most common…and amateur…mistakes when it comes to providing them with feedback.

Join Michael as he shares an important, and colorful, insight into design effectiveness for your organization.

It’s true. Starting and growing a business is difficult. Some would even say it’s no laughing matter. 

Yet, this doesn’t change a fundamental truth when it comes to generating revenues for your organization.

If you want to be successful in your sales and marketing efforts you’ll need to be aware of something critical your customers are reading in your face.

Join Michael as he reveals this important concept while sharing one of his favorite jokes. 

Many businesses struggle when it comes to messaging.

Developing a powerful strategy for communicating your unique offering is one of your most important tasks as an entrepreneur.

If you get your messaging right, you will be at least ten times as effective on all of your marketing and sales efforts.

And, as you grow and get bigger, it will make an exponential difference.

It all starts with your core message. You’ve got to get this right.

Join Michael as he shines the light on the most essential concept in messaging. 

Many businesses struggle when it comes to messaging.

Developing a powerful strategy for communicating your unique offering is one of your most important tasks as an entrepreneur.

If you get your messaging right, you will be at least ten times as effective on all of your marketing and sales efforts.

And, as you grow and get bigger, it will make an exponential difference.

It all starts with your core message. You’ve got to get this right.

Join Michael as he shines the light on the most essential concept in messaging. 

Not everybody loves marketing. In fact, many entrepreneurs consider it to be one of their most unpleasant tasks.

Why is this? Because of their many bad experiences with marketing. Time after time, they put their hopes and hard earned money into marketing campaigns only to be disappointed by the results.

And, this can create a wall of distrust between the business owner and the marketing and advertising professionals they hire.

Yet, without marketing, they know their business will fail. So, what’s the answer?

Join Michael as he explains the untold secret behind marketing magic. Understand this, and it can change everything in your business. 

If you can sell well, you can sell just about anything. That’s whether you’re selling products or services.

This is because there are many core principles of marketing that hold true throughout every aspect of sales.

Still, there are some critical distinctions between the approach you must take to sell products and services. And, the biggest difference is one that just might surprise you.

Join Michael as he shares this important concept in successful marketing and sales.

If you can sell well, you can sell just about anything. That’s whether you’re selling products or services.

This is because there are many core principles of marketing that hold true throughout every aspect of sales.

Still, there are some critical distinctions between the approach you must take to sell products and services. And, the biggest difference is one that just might surprise you.

Join Michael as he shares this important concept in successful marketing and sales.

People buy from people they know and trust. This is why becoming a person of influence in your industry can provide a significant boost to your business.

More than ever, customers want to know more about the business owners behind the products and services they purchase.

This is particularly true in the services industry where clients want to work with the most trusted influencers in their field of expertise. 

Join Michael as he shares the steps you need to take in order to be a rock star influencer for your organization.  

It all starts with a great idea. You nurture and develop it until it’s a new business or product or service. And then what? You launch it, of course.

But, why is it that some products rocket their way to success, and others barely get off of the ground?

It all comes down to the art and science of the perfect launch. Each step you take matters in a major way. 

Join Michael as he explains the three stage process of executing a successful launch of your ideas. 

Marketing is no small investment when it comes to a company’s precious resources.

This investment begins at the inception of an organization and through its initial branding and messaging. It carries on through product and service development and follows along the entire customer journey.

Yet, there is one element of this process, that is more critical than any other when it comes to being successful in sales. And, that’s in closing the deal.

Join Michael as he explains the most important success factor to nailing this all important landing in your sales. 

Marketing is no small investment when it comes to a company’s precious resources.

This investment begins at the inception of an organization and through its initial branding and messaging. It carries on through product and service development and follows along the entire customer journey.

Yet, there is one element of this process, that is more critical than any other when it comes to being successful in sales. And, that’s in closing the deal.

Join Michael as he explains the most important success factor to nailing this all important landing in your sales. 

Marketing is probably the most misunderstood of all business strategies and skills.

So many entrepreneurs get into business with deep misconceptions about marketing, and this confusion ends up serving as a major stumbling block in their company’s success.

It’s completely understandable, because marketing is so broad in scope and so difficult to get your arms around that it can come across as something mythical and magical. 

Join Michael as he reveals the biggest lie in marketing, and how to keep it from holding back your success.

Everyone gets into business because they feel they can make a difference in the world…even in some small way.

Even your most hardened, bottom-line based entrepreneurs want to do right by their customers.

We want to be the good guy. The good gal. 

Yet, it may surprise you to know that having this mentality when it comes to your sales could hinder your relationships with your prospects and clients.

How so? Join Michael as he explains a counter-intuitive breakthrough insight into growing your marketing and sales. 

 

Many business owners are proud about their services or products and they have no hesitation in explaining why their offering is the best.

Oftentimes, these same entrepreneurs have a firm grasp of the markets they compete in and understand exactly who is their target audience.

So why is it that when they present their great offer, and target it at the perfect prospect, they still struggle with closing the deal?

Most likely it is because they are missing one of the most critical elements in the sales process. And, this element comes down to one powerful word.

Join Michael as he shares an insight that will truly add rocket fuel to your sales efforts.

It’s natural. You’ve started your business. Your overhead is low. And you’re desperate for work.

So what do you do? You commit the biggest mistake you’ll ever make in your marketing.

Unfortunately, it’s a mistake that can set your business back for months, if not years. 

Join Michael as he reveals this critical and common entrepreneurial error. Then he’ll share how to avoid it by replacing it with the first step you must take in all of your marketing.  

No business is going to make it without sales.

And, to get sales, at some point in the process, it requires salespeople. The better the talent you have in sales, typically the more success you’ll experience.

Yet, before you get too far along in your entrepreneurial venture there is something you should know about your BEST salesperson. And, it may just shock you.

Join Michael as he divulges a critical sales truth all business owners should know. 

We are operating in a world of seemingly infinite choices.

You can buy just about anything and have it delivered to you overnight…if not within a few hours.

This means businesses need to be more competitive than ever. They can’t be “just another option”, they need to be the best.

But how can you possibly be the best if there are so many different competitors?

It might just be easier than you think. Join Michael as he reveals the secret to being the best at what you do…instantly. 

We are operating in a world of seemingly infinite choices.

You can buy just about anything and have it delivered to you overnight…if not within a few hours.

This means businesses need to be more competitive than ever. They can’t be “just another option”, they need to be the best.

But how can you possibly be the best if there are so many different competitors?

It might just be easier than you think. Join Michael as he reveals the secret to being the best at what you do…instantly. 

Your clients want clarity when it comes to making their purchase decisions.

They want to be able to compare apples to apples.

That’s completely understandable and it’s something each of us seek out when we’re making purchasing decisions.

But, when you’re the seller, is this necessarily a good thing for your company’s sales and profitability?

The short answer is absolutely not.

Join Michael as he explains why you must flip the apple cart in a way that will give you big wins in both sales and profits. 

It’s not uncommon for business owners to get frustrated with their marketing efforts.

After all, they are often approached by advertising representatives who promise them tremendous results, and all for a reasonable investment.

Then, when the ads finish running and the budget is drained, the entrepreneur is wondering why the cash register didn’t fill up.

It’s not that advertising doesn’t work. It’s that it has to be worked properly.

Join Michael as he reveals the two part strategy of advertising success. 

It’s not uncommon for business owners to get frustrated with their marketing efforts.

After all, they are often approached by advertising representatives who promise them tremendous results, and all for a reasonable investment.

Then, when the ads finish running and the budget is drained, the entrepreneur is wondering why the cash register didn’t fill up.

It’s not that advertising doesn’t work. It’s that it has to be worked properly.

Join Michael as he reveals the two part strategy of advertising success. 

Building a business from scratch is one of the hardest things you could ever seek to accomplish. 

You work crazy hours. You pour in all of your creativity. And, in most cases you risk your own personal finances.

After all of that sacrifice, hard work and commitment, should you just give it all away?

The surprising answer is, “Yes”. That is, if you want to employ winning marketing that results in high profits and raving fans.

Join Michael as he explains this important concept and why you’ll want to immediately implement this mindset with your marketing strategy. 

Every entrepreneur dreams of seeing their business grow beyond their wildest expectations.

They love the idea of their original concept scribbled on a cocktail napkin taking off and experiencing crazy success.

This is why they are easily enraptured by the thought of 10X’ing and 100X’ing their business.

Many of them expect their marketing to accomplish this result. However; most of them are missing an extraordinarily critical step in the process. This common misstep can cause them to lose it all. 

Join Michael as he reveals the true X factor in marketing success. 

Few people understand how truly challenging it is to be successful in sales.

You have to deal with rejections, objections and sometimes you can be treated downright rudely, just because you’re doing your job.

Yet, without successful sales, no business would be able to keep its doors open. And getting to the word “Yes” is critical for the viability of any organization.

Unfortunately, the word “Yes” is also where most salespeople make their biggest mistake.

Join Michael as he reveals the most important AND ignored rule in sales. 

We are in a period of technological overwhelm when it comes to marketing.

There is marketing automation, social media networks, a plethora of ecommerce opportunities and digital…just about everything.

And, it’s all evolving, morphing and changing seemingly before our eyes.

What should you do? How do you keep up? What really works?

Join Michael as he brings clarity…and some peace to this topic with a clear and welcome answer. 

The winds of change. For businesses, sometimes they arrive as a soft breeze, but too often they hit at hurricane speeds.

Being an entrepreneur would be difficult enough if the skies were always calm and all of the rules of the game remained the same.

The reality is the market’s tastes and demands are always shifting, and technology is altering marketing approaches on a nearly daily basis. If you’re too slow, you’ll be left behind.

Join Michael as he illustrates how to make marketing agility into a competitive advantage for your business.

One of the most difficult decisions a business owner must make is determining the amount they are going to invest in their marketing efforts.

For many entrepreneurs, a marketing budget is akin to tossing money up in the wind, hoping it lands in the right place.

Others know they need to market, and are hoping to get some guidance by seeking out a universal formula.

Join Michael as he shares his unique insight into establishing a marketing budget. This is an answer inspired by Abraham Lincoln. 

In Director Ridley Scott’s masterpiece film, Blade Runner, an alternative realty is presented of a dystopian future world over-saturated with marketing fabrication.

Somewhat eerily, much of what is projected in the movie, based on Philip K. Dick’s novel “Do Androids Dream Of Electric Sheep?”, is present today in modern marketing and advertising.

Data farming. Marketing and sales automation. Robocalls.

Join Michael as he shares a critical lesson for marketers from one of science fiction’s greatest movies.

You’ve worked hard to build your brand. You’ve invested in getting leads.

Now, you’re face to face with your prospect and it’s your opportunity to get the sale.

At that point, how do you know if you’re winning…or losing during this sales opportunity?

Join Michael as he offers the simplest, yet most profound answer that will reveal every time whether or not you’re on your way to winning the deal.

There are so many lessons for entrepreneurs buried in the allegories of the classic movie, The Wizard Of Oz.

No. It wasn’t meant to be a training seminar for business owners. Yet, those of us pursuing our dreams are in one way or another heading down a Yellow Brick Road.

Additionally, there is one character in the movie that is the living actualization of a critical marketing insight.

Join Michael as he shares how we can make our marketing strategy successful by following a game-changing principle demonstrated by the Great And Powerful Oz.

You’ve done your marketing. You’ve captured the lead. You make an amazing presentation. The proposal follows. And the customer says, “Yes”!

But, at the last minute, the Big Fish gets off the hook and your spirits are crushed.

Has this happened to you? If you’ve been in business for any length of time you’ll know this occurs too often.

Join Michael as he shares strategies in how to make sure the Big Fish gets all of the way into your boat.

Ever wonder why some restaurants are booked and booming while others struggle to get customers on the slow days?

If you examine this closely you might be surprised to discover the food quality, selection and service are about the same

Yet, there is definitely something critical that makes one a winner, and the other barely keeping its head above the broth.

Join Michael as he provides the answer to this puzzle in a lesson he learned many decades ago…in the YMCA. 

Do you ever look at your marketing materials and find them to be a bit flat…a tad uninspiring?

Is this the case with your branding and website and with the way you communicate your products or services to the world?

If so, you’re certainly not alone. Most businesses make the very same mistakes when it comes to their marketing.

Join Michael as he shares a story from the early days of his career, which may just give you a fresh, new understanding of vibrant advertising. 

Marketing is one of the most necessary…and frustrating…endeavors in a successful business.

So many entrepreneurs know they need marketing, but they fear they are merely throwing dollars into the wind. 

Are they doing all they can to maximize their return on their investment? Probably not. This is because too often an essential ingredient is left out of their strategy. 

Join Michael as he reveals what REALLY makes your marketing work. 

Many entrepreneurs have to make tough budgeting decisions when launching their business.

Even those business owners who have been around for a while would be wise to spend wisely.

Unfortunately, many grossly undervalue the importance of their marketing investment and as a result cost themselves a fortune.

Join Michael as he shares an all too common mistake entrepreneurs make when it comes to growing their business.

A major part of winning with marketing involves relational success. This means your personal marketing skills are as critical as any other you possess.

One key to growing business relationships is avoiding a common mistake when it comes to your personal interactions…and it’s one many professionals make.

Join Michael as he shares the marketing lesson of one of the longest words in the dictionary. It’s one you won’t forget.

There are literally thousands of different marketing strategies, hacks and gadgets being promoted through hundreds of different channels.

It’s enough to make an entrepreneur’s head spin. And, typically, entrepreneurs are spinning their heads enough as it is with all of their own ideas.

How do you choose the best choices for your venture? And how do make them as successful as possible?

Join Michael as he shares a critical trait of the most successful clients he serves.

Let’s face it. You’re on a big losing streak.

You can handle a little rejection here and there, but now it seems like it’s one big NO after another.

What’s going on? You’ve got a good offering. Why aren’t these prospects buying into what you are selling?

Here’s your first hint. It doesn’t have much to do with your products or services. 

Join Michael as he reveals this critical, and rather embarrassing, reason why sales get lost. Don’t despair! He’ll also share how to fix it.

One of the biggest misconceptions about marketing and its impact on sales is that it is like a giant faucet.

Do some marketing, and it gives the faucet a gentle turn and the leads start to flow.

Need some more sales? Just gently turn the spigot to the right.

That’s how it works, right? Wrong.

Join Michael as he explains the proper way to successfully develop sustainable sales growth. 

Making pitches. Giving presentations.

These are the critical steps to winning business and gaining quality clients.

Yet, so many entrepreneurs get it all wrong with how they approach this critical task.

Join Michael as he shares a simple marketing formula that will allow you to present your products or services in a powerfully effective way.

One of the most common goals of entrepreneurs is to try to do something no one has ever done before.

It’s exciting to be the first on the block, the one who had the idea and inspiration from the very beginning.

Just like landing on the moon, it’s impressive to be able to plant your flag before anyone else.

The question becomes, will this strategy give you the best chance of success? Join Michael, as he gives you a clear and powerful answer.

Sometimes the most obvious secrets to success are right before our eyes.

When it comes to sales and marketing, there is a quintessential hidden truth that every successful entrepreneur needs to know.

In fact, they have master it, and then they need their entire team to employ it without fail, each and every sales opportunity.

Join Michael as he shares a hard lesson he learned as a teenager and how it applies to helping you win at sales.

If you are an entrepreneur then you need to know this absolutely essential truth:

No one will be able to sell your vision and products or services better than you. Because, no one will ever care more about your business than you.

But, if you’re the BEST your company has as a sales and marketing professional then you better be great at it!

Join Michael as he shares a key insight into unlocking your inner marketing genius.

One of the most difficult things about being a business owner is not being confident in your marketing efforts.

Are you doing the best you can to share your message?

Would you have better sales if your products or services were better? Or is the real issue that you’re being limited by your ability to communicate your strengths?

Join Michael as he shares the marketing principle of “Burying The Lead”. It might just give you the breakthrough you’re company needs.

Marketing can be frustrating to entrepreneurs.

Sometimes it can feel like you’re making all kinds of efforts and it’s unclear if any of them are creating much of a difference.

In many ways, marketing can be an enigma rapped in a puzzle.

However, there is a science and art to it, and if you understand how it works at the fundamental level, you can grow your company with confidence.

Join Michael as he explains the phenomenon of the Arc Of The Marketing Snowball and how it can it influence your business success.

The word “Yes” opens the gate to success for many businesses.

You want…no you need…your prospects to give you the big “Yes” in order to get that signed contract, to get that deposit check and to make the cash register ring.

But, getting to that point can be so difficult at times.

Join Michael as he shares how the marketing brilliance of the pink spoon can get you that “Yes” and lead you to more frequent and bigger sales.

In this day and age of hardened, resilient and message deflecting consumers…you need to expect your prospective customers…to not trust you.

In fact, they won’t trust you in the least!

So how can business owners, marketers and sales professionals find success despite these seemingly insurmountable obstacles of trust?

Join Michael as he reveals a key insight into understanding how to win the hearts and minds of prospects.

Years ago, a colleague shared a story with me that has been widely circulated through advertising and marketing agencies.

It’s about dogs and dog food.

And although it’s got a morsel of humor in it, there is a powerful lesson in it as well that underscores a key element of winning in marketing.

Join Michael as he shares this story and explains how the concept it teaches can dramatically influence your business success.

Entrepreneurs and business owners are typically, incredible builders.

This is because they are engineers, inventors or innovators in service provision. 

Unfortunately, most struggle in area of building marketing infrastructure, and because of this, their company’s growth is slower and more inefficient than it should be.

Join Michael as he explains the concept of marketing infrastructure and how it can dramatically increase your revenues and brand awareness. 

Most amateur entrepreneurs are looking for the big gimmick, the super hack and the insider’s secret to crazy, exponential, 10X growth.

Yet, the truth is real…genuine…reliable…predictable…lasting growth and success, comes from faithfully applying the Lake Principle to your overall strategy.

Join Michael as he explains this essential concept of marketing and how it will accelerate and fortify your business success.

Words matter in marketing. They matter in all of business.

And if you get these words wrong, it could complicate your messaging efforts in exponential ways. 

You’ll end up spending much more, to get much less when it comes to your advertising and marketing budgets.

Join Michael, as he shares exactly what are the most powerful words in marketing, and explains how critical it is to get them right.

You have such a great company history. You have so many features in your products and so many benefits to your services.

So, where should you really start with your marketing?

It begins here, with the concept of marketing at 70 miles per hour.

Join Michael as he explains this critical aspect of the Marketing Mindset and why without mastering this essential principle, all of your communication will all amount to merely a blur on the highway. 

What exactly is marketing?

If you ask a thousand business people, you’ll get a thousand answers. If you ask a hundred marketers, you’ll get ten thousand answers.

Join Michael as he shares with you the best definition of marketing…ever.

Once you hear it, and it begins to sink into your Marketing Mindset, it will change your entire approach to growing your organization.

Marketing is fluff.

Or so say the engineering type minds of the world. 

Do you believe this is so? If so, you are carrying a mindset that will diminish your capabilities as an entrepreneur tremendously.

Join Michael as he explores the myth and truth around the “marketing is fluff” mantra, and reveals a mindset shift that could open brave new doors in your thinking

Marketing is the winning side of business.

It’s the difference between a wild entrepreneurial success, or a devastating financial flop.

To win at business, you’ve got to think like a marketer. You’ve got to design like a marketer. You’ve got to provide service like a marketer. You’ve got to produce like a marketer.

Join Michael on this launch episode of your journey toward developing the mindset you need to win–and win big–at business.

Game Changing Advice And Action. 25 Years In The Making.

Having significantly and positively impacted the projects of more than a thousand entrepreneurs, I am certain I can assist you as well. Why wait to get priceless feedback, heightened clarity and a strategy that will greatly improve your confidence moving forward?
Explore My Entrepreneur Accelerator Programs

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