Whoever said owning a business would be easy? Then again, who was honest enough to explain how difficult it can be at times.
Being an entrepreneur, an innovator, a world changer…is one of the most satisfying professional adventures a person can experience in their lifetime. It’s exhilarating and extremely rewarding to see your initial concept leap from a cocktail napkin and evolve into a fully functioning, thriving and growing enterprise.
That’s without considering the fact business owners are among the wealthiest class of individuals on the planet.
But, they are also among the most likely to go bankrupt, to experience endless sleepless nights and to suffer from deep bouts of anxiety and depression.
The harsh reality is many businesses end up being 10-ton boat anchors pulling their well-meaning founders to the depths of financial ruin.
Yet, it doesn’t need to be this way.
You do need to start with an excellent product or service. If you plug this into well-engineered marketing strategy and execution your dreams can be realized…oftentimes clear beyond your wildest expectations.
Marketing is involved in the “winning side of business”. It’s the difference between a product flying off of the shelves or rotting in inventory. It’s what separates a bustling, hip restaurant from one that is empty and on the brink of closing its doors. It’s what keeps the phone ringing, the orders rolling and the bank account overflowing with profits.
No. High level marketing strategy and execution won’t guarantee success. But, they will exponentially improve the odds of your success.
Whether you’ve been thinking of starting a business, or have been running one for quite some time, you don’t need someone to feed you platitudes and puffery.
You don’t need someone who’s ultimate objective is to sell you a website, an advertising campaign, an app, some media placement or the “latest and greatest” marketing software solution.
These are all good things. It’s just they are not the core of what you need to succeed.
You need facts. You need seasoned expertise. You need the truth.
When you sign up for one of my Breakthrough Consultations you can count on getting the most honest, deeply probing and experienced analysis you’ve encountered packed into one transformational hour. This is whether you’re exploring a new entrepreneurial concept or if you’ve been running a successful business for many years.
Together, we will break down the game film of your core concept, clarify your audience, surface your value propositions, explore your messaging strategy and sketch out some potential pathways for success.
And…you’ll get some valuable feedback on the merits of your concept.
Having had the honor and privilege of providing one-on-one counsel to over a thousand entrepreneurs throughout the more than twenty five years I’ve been in this industry, you can be assured you will receive truly time and market tested words of wisdom.
Best of all, you’ll hear the truth.
That being said, the last thing you need is one more flogging. We know how cruel the competition, difficult customers and a challenging economy can be. You don’t need to spend money hiring someone to continue the beating or to drown you further in discouragement.
But, you also don’t need someone aimlessly waving pom poms at you. You won’t benefit from delusion enabling! As entrepreneurs, we’re already naturally adept at this trait without any assistance.
Instead, hope comes from finding a credible pathway to success, that bright light at the end of the tunnel, the nugget of gold that has been inadvertently buried in the pile of misguided strategies.
I can openly share with you that in all my many years of working with business owners, I have never failed at discovering at least a slightly better path, a more efficient tactic or a more profitable methodology when it comes to existing marketing strategies. This holds true for upstarts, stalled companies and even those entrepreneurs who came to me already holding the tiger by the tail.
I was there when the Internet was first thrust into the business world. When domain names were a brand new concept. I helped companies survive the Y2K bug and the Dot.Com crash. We assisted entrepreneurs through the 9/11 years and with the devastating Great Recession.
As you can imagine, there was a wealth of learning, and street-level training in how to develop the most effective strategies through some of the most challenging environments.
I’m excited about leveraging this background to further your great success.
At the same time, I won’t hesitate for a moment to advise you to step back from the cliff of strategic failure. For me, the well-being and positive future of the entrepreneur is always more important than their current brainchild.
The reality is you got into this adventure because you have something important to bring to the world. Sometimes it takes a fresh look, an experienced eye, and a patient ear, to assist you in maximizing your chances of reaching your goals.
TAKE THE NEXT EASY STEP
I have clients I have been working with for many years. I am their trusted source for marketing insights. They are my friends.
But I love meeting new entrepreneurs and I enjoy doing so on a daily basis. At the same token, my time is limited, which means I can’t work with everyone.
This is why I offer my initial one-hour Breakthrough Consultations. It a way for me to infuse some highly concentrated value into your project. Much of the most significant advice you will ever receive from me will come in the first hour we speak. If we never converse again, you will have some seriously actionable ideas to carry with you through the life of your venture.
What do you have to lose? Why not take a small chance, and reap the big rewards awaiting you?
To learn more about my Breakthrough Consultations and my other marketing programs for entrepreneurs, click here.
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