The Marketing Lesson Of Big Blue

There is a company named International Business Machines…you know them as IBM…and there was a time when they ruled in the world of enterprise level computing.

They still serve as one of the most prestigious and well performing companies in the world.

But there was a time in the 80’s during the early days of selling servers for large corporations that they absolutely reined supreme. It was a time when they were known simply as Big Blue.

As a result of their dominance in the market, they had a sales and marketing slogan, that was partially based on humor, and mostly based on stone cold brilliant positioning. 

What was this positioning statement, and what is the powerful lesson we can learn from it for our businesses today?

Join Michael to learn the answer to this question and to gain a critical marketing insight from Big Blue.

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