The Importance Of Pretty Paper
There is a famous Christmas song scribed by one of the most brilliant songwriters of our era…country singer Willie Nelson.
You’ve heard it…so many times. It’s titled Pretty Paper.
Pretty paper, pretty ribbons of blue.
Wrap your presents to your darling from you.
Now…the deeper and beautiful meaning of this song is about how superficial we can be when it comes to the “packaging of life”.
We can get distracted by all of the pretty paper and the pretty ribbons, and forget the true meaning of what it is and why we do what we do.
So is Willie against packaging? Against marketing?
Actually, Michael shares the answer in this podcast, and it will be sure to surprise you.
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The Café is a casual Facebook Group for entrepreneurial conversations with an acoustic vibe. Grab yourself your favorite cup of java, pull up a chair and share your challenges, real life stories and philosophies when it comes to marketing and sales.
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