Generated by All in One SEO v4.9.6.2, this is an llms.txt file, used by LLMs to index the site. # Global Studio | Innovative Marketing Since 1998 You've Climbed The Mountain...Let's Tell The World ## Sitemaps - [XML Sitemap](https://globalstudio.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [10 Ways to Open Your Sales Floodgates](https://globalstudio.com/10-ways-to-open-your-sales-floodgates/) - Would you like more sales for your business? Here are some straightforward steps to open up the floodwaters to your success. - [Twitter Tips: How To Build A Targeted Following](https://globalstudio.com/twitter-tips-how-to-build-a-targeted-following/) - [Blog Strategies: Blogging For Business Success](https://globalstudio.com/blog-strategies-blogging-for-business-success/) - [Why Old Guys (& Gals) Rule On Social Media](https://globalstudio.com/why-old-guys-gals-rule-on-social-media/) - [Why Old Guys (& Gals) Rule On Social Media - Part Two](https://globalstudio.com/why-old-guys-gals-rule-on-social-media-part-two/) - [Is Your Website Social?](https://globalstudio.com/is-your-website-social/) ## Pages - [Home](https://globalstudio.com/) - [Global Studio Marketing Podcast](https://globalstudio.com/global-studio-marketing-podcast/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Mastering The Margin In Business](https://globalstudio.com/mastering-the-margin-in-business/) - It's pretty common for business owners to discuss with pride their growth in terms of revenues. But, winning in business...it's in the margins. - [The Marketing Lesson Of Big Blue](https://globalstudio.com/the-marketing-lesson-of-big-blue/) - There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing. - [Two Are Gathered Leadership Podcast](https://globalstudio.com/two-are-gathered-leadership-podcast/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [The Surprising Two Step Response To Lagging Sales](https://globalstudio.com/the-surprising-two-step-response-to-lagging-sales/) - No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. - [The Ultimate Shortcut In Marketing](https://globalstudio.com/the-ultimate-shortcut-in-marketing/) - The reality is every entrepreneur wants a shortcut. Everyone wants a hack when it comes to enjoying a successful business. - [5 Podcasting Truths Discovered After Publishing 200 Episodes](https://globalstudio.com/5-podcasting-truths-discovered-after-publishing-200-episodes/) - Here are five major truths that you're going to want to hear if you're a fan of podcasts. - [Customer Loyalty Reality Check](https://globalstudio.com/customer-loyalty-reality-check/) - Having loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity. - [The Glass Slipper Syndrome Of Marketing](https://globalstudio.com/the-glass-slipper-syndrome-of-marketing/) - For many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending. - [The Art Of Impressionistic Marketing](https://globalstudio.com/the-art-of-impressionistic-marketing/) - What would impressionistic paintings have to do with marketing? As it turns out, quite a bit in terms of being an art form. - [The Immediacy Factor Of Marketing](https://globalstudio.com/the-immediacy-factor-of-marketing/) - Who likes waiting? Who enjoys being stuck in traffic or standing in long lines? Nobody. It's dehumanizing. It can make you feel like cattle. - [Who Is Selling Who?](https://globalstudio.com/who-is-selling-who/) - One of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?" - [What They Didn't Tell You About Marketing Deadlines](https://globalstudio.com/what-they-didnt-tell-you-about-marketing-deadlines/) - [The Engineering Flaw In Most Marketing Campaigns](https://globalstudio.com/the-engineering-flaw-in-most-marketing-campaigns/) - [The Big Lie In Marketing](https://globalstudio.com/the-big-lie-in-marketing/) - Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing. - [Dialing In Your Business For Maximum Success](https://globalstudio.com/dialing-in-your-business-for-maximum-success/) - Most businesses get launched with tremendous enthusiasm and fanfare. What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time? - [Outsmarting The Profits Thief](https://globalstudio.com/outsmarting-the-profits-thief/) - [The Word That's More Important Than "Yes" In Sales](https://globalstudio.com/the-word-thats-more-important-than-yes-in-sales/) - For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers. - [Beware Of The Marketing Parrots](https://globalstudio.com/beware-of-the-marketing-parrots/) - [How To Save A Fortune On Your Marketing](https://globalstudio.com/how-to-save-a-fortune-on-your-marketing/) - Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepreneurs through the years. - [Making Your Business The Clear Choice](https://globalstudio.com/making-your-business-the-clear-choice/) - When it comes to being successful in business the bar is much higher than simply "getting the sale".Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence. - [The Secret To Earning A Customer For Life](https://globalstudio.com/the-secret-to-earning-a-customer-for-life/) - One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time. - [Two Guiding Words For Successful Marketing](https://globalstudio.com/two-guiding-words-for-successful-marketing/) - There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention. - [The Marketing Revelation Of The Wind And The Sails](https://globalstudio.com/the-marketing-revelation-of-the-wind-and-the-sails/) - There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you. - [The Soundboard Strategy Of Winning Sales](https://globalstudio.com/the-soundboard-strategy-of-winning-sales/) - What makes marketing and sales so difficult in these times is there are so many moving parts.As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales. - [Web Design](https://globalstudio.com/web-design/) - Does professional web design matter for your business? Yes! Your website is the central hub of all of your marketing activity. It’s the world’s access to your ideas. - [Virtual Chief Marketing Officer](https://globalstudio.com/virtual-chief-marketing-officer/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Marketing Consulting](https://globalstudio.com/marketing-consulting/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Michael K. Reynolds](https://globalstudio.com/michael-k-reynolds/) - Entrepreneur whisperer, marketing enabler, Global Studio founder, historical novelist, podcaster and producer of Emmy award-winning documentary campaigns. - [Global Studio](https://globalstudio.com/global-studio/) - You've climbed the mountain...let's tell the world. Global Studio is the renowned marketing consultancy of Michael K. Reynolds based in Reno, Nevada since 1998. - [Entrepreneur Accelerator Programs](https://globalstudio.com/entrepreneur-accelerator/) - Marketing is the winning side of business. With my entrepreneur accelerator programs you'll enhance your opportunity for success through innovative strategies. - [The Most Important Aspect Of Marketing Innovation](https://globalstudio.com/the-most-important-aspect-of-marketing-innovation/) - [Rephrasing Your Messaging For Maximum Profitability](https://globalstudio.com/rephrasing-your-messaging-for-maximum-profitability/) - Most entrepreneurs get their messaging for their business all wrong. Many aren't totally clear on how to develop out their messaging. - [Why Your Creativity Is Hurting Your Sales](https://globalstudio.com/why-your-creativity-is-hurting-your-sales/) - As crazy as this sounds, creativity can hurt your sales. In fact, too much creativity can damage your business. - [The Perfect Timing For Planting Seeds Of Success](https://globalstudio.com/the-perfect-timing-for-planting-seeds-of-success/) - Many successful entrepreneurs make the very same mistake with it comes to marketing. This error, ultimately impacts their future success. - [How Winning Entrepreneurs Think](https://globalstudio.com/how-winning-entrepreneurs-think/) - There are so many business professors, coaches, and online courses teaching people the importance of the entrepreneurial mindset. - [Pathway Of The Marketing Pendulum](https://globalstudio.com/pathway-of-the-marketing-pendulum/) - In marketing, there is a relentless parade of new innovations, ideas and viewpoints that are fresh and emerging in the discipline. - [Recession-Proofing Your Business](https://globalstudio.com/recession-proofing-your-business/) - There are always going to be ebbs and flows in the world of business. Yet, you can be prepared for those down times with some recession-proofing strategies. - [The Gold Mine Of Customer Frustration](https://globalstudio.com/the-gold-mine-of-customer-frustration/) - Being in business isn't easy. Trying to onboard new clients and getting them on the pathway to success is difficult work. - [Taste Testing With Digital Spaghetti](https://globalstudio.com/taste-testing-with-digital-spaghetti/) - For those who love making dinners, you'll know there is a old traditional way to see if your spaghetti is cooked properly. - [Four Dimensional Evergreen Marketing Content](https://globalstudio.com/four-dimensional-evergreen-marketing-content/) - Even if you're fairly new to entrepreneurship and only have a basic understanding of strategies to promote your business, you probably are familiar with the concept of content marketing. - [Marketing Is The Winning Side Of Business](https://globalstudio.com/marketing-is-the-winning-side-of-business/) - Marketing is the winning side of business. It's the difference between a wild entrepreneurial success, or a devastating financial flop. - [The Biggest Secret Of The Master Of Fluff](https://globalstudio.com/the-biggest-secret-of-the-master-of-fluff/) - Marketing is fluff. Do you believe this is so? If so, you are carrying a mindset that will diminish your capabilities as an entrepreneur tremendously. - [The Best Definition Of Marketing...Ever](https://globalstudio.com/the-best-definition-of-marketing-ever/) - What exactly is marketing? If you ask a thousand business people, you'll get a thousand answers. If you ask a hundred marketers, you'll get ten thousand answers. - [Marketing At 70 Miles Per Hour](https://globalstudio.com/marketing-at-70-miles-per-hour/) - So, where should you really start with your marketing? The answer is that it begins here, with the concept of marketing at 70 miles per hour. - [The Most Powerful Words In Marketing](https://globalstudio.com/the-most-powerful-words-in-marketing/) - Words matter in marketing. They matter in all of business. And if you get these words wrong, it could complicate your messaging efforts in exponential ways. - [The Lake Principle Of Business Success](https://globalstudio.com/the-lake-principle-of-business-success/) - Most amateur entrepreneurs are looking for the big gimmick, the super hack and the insider's secret to crazy, exponential, 10X growth. - [The Beauty Of Marketing Infrastructure](https://globalstudio.com/the-beauty-of-marketing-infrastructure/) - Most entrepreneurs struggle with building marketing infrastructure, and because of this, their company's growth is slower and more inefficient than it should be. - [The Dog Food Matters In Marketing](https://globalstudio.com/the-dog-food-matters-in-marketing/) - Years ago, a colleague shared a story with me that has been widely circulated through advertising and marketing agencies. It's about dogs and dog food. - [Marketing Is About Watching The Detectives](https://globalstudio.com/marketing-is-about-watching-the-detectives/) - In this day and age of hardened, resilient and message deflecting consumers…you need to expect your prospective customers…to not trust you. - [The Marketing Brilliance Of The Pink Spoon](https://globalstudio.com/the-marketing-brilliance-of-the-pink-spoon/) - The marketing brilliance of the pink spoon can get you that "Yes" and lead you to more frequent and bigger sales. - [The Arc Of The Marketing Snowball](https://globalstudio.com/the-arc-of-the-marketing-snowball/) - There is a science and art to marketing and if you understand how it works at the fundamental level, you can grow your company with confidence. - [Bury The Lead. Bury The Business.](https://globalstudio.com/bury-the-lead-bury-the-business/) - Would you have better sales if your products or services were better? Or is the real issue you're being limited by your ability to communicate your strengths? - [How To Discover Your Inner Marketing Genius](https://globalstudio.com/how-to-discover-your-inner-marketing-genius/) - No one will be able to sell your vision and products or services better than you. Because, no one will ever care more about your business than you. - [The Quintessential Hidden Truth Of Sales](https://globalstudio.com/the-quintessential-hidden-truth-of-sales/) - When it comes to sales and marketing, there is a quintessential hidden truth that every successful entrepreneur needs to know. - [The Marketing Secret To Climbing Your Mountain Of Success](https://globalstudio.com/the-marketing-secret-to-climbing-your-mountain-of-success/) - One of the most common goals of entrepreneurs is to do something no one has ever done. The question is: Will this strategy give you the best chance of success? - [The Simple Formula To Powerfully Sharing Your Value](https://globalstudio.com/the-simple-formula-to-powerfully-sharing-your-value/) - Making pitches. Giving presentations. These are the critical steps to winning business and gaining quality clients. Yet, so many entrepreneurs get it all wrong. - [Why You Are Losing Every Deal](https://globalstudio.com/why-you-are-losing-every-deal/) - Let's face it. You're on a big losing streak. What’s going on? You’ve got a good offering. Why aren’t these prospects buying into what you are selling? - [The Big Splash Theory Of Sales Success](https://globalstudio.com/the-big-splash-theory-of-sales-success/) - One of the biggest misconceptions about marketing and its impact on sales is that it is like a giant faucet. - [Tapping Into The Gold Vein Of Your Marketing Efforts](https://globalstudio.com/tapping-into-the-gold-vein-of-your-marketing-efforts/) - There are thousands of different marketing strategies, hacks and gadgets being promoted through hundreds of channels. How do you make them work for you? - [The Longest Word In Personal Success](https://globalstudio.com/the-longest-word-in-personal-success/) - One key to growing business relationships is avoiding a common mistake when it comes to your personal interactions...and it's one many professionals make. - [Your Cousin Vinny Is Destroying Your Business](https://globalstudio.com/your-cousin-vinny-is-destroying-your-business/) - Many entrepreneurs have to make tough budgeting decisions when launching their business. That often leads them into making this critical marketing mistake. - [This Is What REALLY Makes Your Marketing Work](https://globalstudio.com/this-is-what-really-makes-your-marketing-work/) - Marketing is one of the most necessary...and frustrating...endeavors in a successful business. What is it exactly, that actually makes it work? - [How To Breathe More Life Into Your Marketing](https://globalstudio.com/how-to-breathe-more-life-into-your-marketing/) - Do you ever look at your marketing materials and find them to be a bit flat...a tad uninspiring? - [The Hot Button Approach To Sales Growth](https://globalstudio.com/the-hot-button-approach-to-sales-growth/) - Ever wonder why some restaurants are booming while others struggle to get customers on the slow days? The difference might just come down to a push of a button. - [How To Catch The Big Fish For Your Business](https://globalstudio.com/how-to-catch-the-big-fish-for-your-business/) - You've done your marketing. You've captured the lead. You make an amazing presentation. They say "Yes"! But, at the last minute, the Big Fish gets off the hook. - [The Marketing Secret Of The Great And Powerful Oz](https://globalstudio.com/the-marketing-secret-of-the-great-and-powerful-oz/) - There are many lessons for entrepreneurs buried in the allegories of the classic movie, The Wizard Of Oz. One of the biggest ones is a powerful marketing secret. - [The Simple Trick To Know If You're Winning At Sales](https://globalstudio.com/the-simple-trick-to-know-if-youre-winning-at-sales/) - You're face to face with your prospect and it's your opportunity to get the sale. How do you know if you're winning...or losing during this sales opportunity? - [What Blade Runner Taught About Real Marketing](https://globalstudio.com/what-bladerunner-taught-about-real-marketing/) - In Director Ridley Scott's masterpiece film, Blade Runner, an alternative realty is presented of a dystopian future world over-saturated with marketing fabrication. - [Marketing And Lincoln's Legs](https://globalstudio.com/marketing-and-lincolns-legs/) - One of the most difficult decisions a business owner must make is determining the amount they are going to invest in their marketing efforts. - [Three Words Every Entrepreneur Needs To Hear](https://globalstudio.com/three-words-every-entrepreneur-needs-to-hear/) - If you're an entrepreneur trying to present your business to the world in a positive light then words are going to be essentially important. - [Horse Buggies And Phonograph Needles](https://globalstudio.com/horse-buggies-and-phonograph-needles/) - The winds of change. For businesses, sometimes they arrive as a soft breeze, but too often they hit at hurricane speeds. - [It's All About Relationships](https://globalstudio.com/its-all-about-relationships/) - We are in a period of technological overwhelm when it comes to marketing. What should you do? How do you keep up? What really works? - [The Most Important AND Ignored Rule In Sales](https://globalstudio.com/the-most-important-and-ignored-rule-in-sales/) - Getting to the word "Yes" is critical for the viability of any organization. Sadly, the word "Yes" is also where most salespeople make their biggest mistake. - [The X Factor Of Successful Marketing](https://globalstudio.com/the-x-factor-of-successful-marketing/) - Every entrepreneur dreams of seeing their business grow like crazy. Yet, first they must understand this X factor in marketing that is critical to success. - [Winning Marketing Is A Transfer Of Ownership](https://globalstudio.com/winning-marketing-is-a-transfer-of-ownership/) - Building a business from scratch is one of the hardest things you could ever seek to accomplish. So should you just give it away? The answer will surprise you. - [The Air Force And Army Of Marketing](https://globalstudio.com/the-air-force-and-army-of-marketing/) - It's common for business owners to get frustrated with their marketing. They are often approached by advertising representatives who promise them big results. - [How To Avoid The Dog And Pony Show In Sales](https://globalstudio.com/how-to-avoid-the-dog-and-pony-show-in-sales/) - You put your entire team to the task of winning an important project bid. And you all nailed it! But, then you lose. Inexplicably. How does this happen? - [How To Flip The Apple Cart In Your Marketing](https://globalstudio.com/how-to-flip-the-apple-cart-in-your-marketing/) - Your customers want to compare apples to apples when purchasing. But, when you're the seller, is this a good thing for your company's sales and profitability? - [How To Be The Best At What You Do...Instantly](https://globalstudio.com/how-to-be-the-best-at-what-you-do-instantly/) - We are operating in a world of seemingly infinite choices. This means businesses need to be more competitive than ever. They need to be the best. - [Making Your Marketing An Impenetrable Fortress](https://globalstudio.com/making-your-marketing-an-impenetrable-fortress/) - You've put all of your efforts and resources into your big idea and it's a great success. There's only one problem. It's easy to rip off. - [The Shocking Truth About Your Best Salesperson](https://globalstudio.com/the-shocking-truth-about-your-best-salesperson/) - Before you get too far along in your entrepreneurial venture there is something you should know about your BEST salesperson. And, it may just shock you. - [The First Step You Must Take In Your Marketing](https://globalstudio.com/the-first-step-you-must-take-in-your-marketing/) - You've started your business. And you're desperate for work. So what do you do? You commit the biggest mistake you'll ever make in your marketing. - [One Word That Will Rocket Fuel Your Sales](https://globalstudio.com/one-word-that-will-rocket-fuel-your-sales/) - Most businesses are losing revenue because they leave out one of the most critical elements in the sales process. This element comes down to one powerful word. - [Why Being The Bad Guy Ain't All That Bad](https://globalstudio.com/why-being-the-bad-guy-aint-all-that-bad/) - Everyone gets into business so they can make a difference in the world...even in some small way. Even your most bottom-line based entrepreneurs want to do right. - [The Biggest Lie In Marketing](https://globalstudio.com/the-biggest-lie-in-marketing/) - So many entrepreneurs get into business with deep misconceptions about marketing, and this confusion ends up serving as a major stumbling block in their success. - [Nailing The Landing In Your Sales](https://globalstudio.com/nailing-the-landing-in-your-sales/) - There is one element of marketing that is more critical than any other when it comes to being successful in sales. And, that's in closing the deal. - [Why They Ain't Buying What You're Selling](https://globalstudio.com/why-they-aint-buying-what-youre-selling/) - Whether you are just starting in business, or if you've been an entrepreneur for a long time, you need to win at sales in order to find success. - [How To Rocket Launch Your Ideas](https://globalstudio.com/how-to-rocket-launch-your-ideas/) - Why is it some products rocket their way to success, and others barely get off of the ground? The difference oftentimes comes down to the quality of the launch. - [Being A Rock Star Influencer](https://globalstudio.com/being-a-rock-star-influencer/) - People buy from people they know and trust. This is why becoming a person of influence in your industry can provide a significant boost to your business. - [The Critical Difference Between Selling Products And Services](https://globalstudio.com/the-critical-difference-between-selling-products-and-services/) - There are some critical distinctions between the approach you must take to sell products and services. The biggest difference is one that might surprise you. - [The Sun And The Wind Of Marketing](https://globalstudio.com/the-sun-and-the-wind-of-marketing/) - The approach you need to take in marketing and selling the products and services of your business has changed dramatically over the past few decades. - [The Untold Secret Behind Marketing Magic](https://globalstudio.com/the-untold-secret-behind-marketing-magic/) - Not everybody loves marketing. In fact, many entrepreneurs consider it to be one of their most unpleasant tasks. - [Shining The Light On Successful Messaging](https://globalstudio.com/shining-the-light-on-successful-messaging/) - Many businesses struggle when it comes to messaging. Yet, communicating your unique offering is one of your most important tasks as an entrepreneur. - [Using All Of Your Marketing Crayons](https://globalstudio.com/using-all-of-your-marketing-crayons/) - Many entrepreneurs make the mistake of thinking that all marketing is one and the same. The truth is it is comprised of hundreds of different specialties. - [How To Make Your Business Smile](https://globalstudio.com/how-to-make-your-business-smile/) - It's true. Starting and growing a business is difficult. Some would even say it's no laughing matter. - [The Most Important Color In Marketing](https://globalstudio.com/the-most-important-color-in-marketing/) - When you invest in graphic design professionals for your business, you must avoid one of the most common and amateur mistakes when providing them with feedback. - [The Untold Mystery Behind Marketing](https://globalstudio.com/the-untold-mystery-behind-marketing/) - There are fundamental principles that exist beneath the structure of every successful marketing campaign. Know these and you can trigger phenomenal results. - [What You Need To Spice Up Your Business](https://globalstudio.com/what-you-need-to-spice-up-your-business/) - In any company, there is one ingredient that will make all of the difference in the pursuit of success. It's exactly what you need to spice up your business. - [The Powerful Key To Successful Communication](https://globalstudio.com/the-powerful-key-to-successful-communication/) - All entrepreneurs must communicate effectively in order to be successful. One of the most significant roles of marketing is assisting with clear communication. - [Your Biggest Battle In Marketing And Sales](https://globalstudio.com/your-biggest-battle-in-marketing-and-sales/) - Every business has competition. And, your ability to outsmart, outwit and outlast these competitors will result in success or failure for your organization. - [Beneath The Surface Of Successful Marketing](https://globalstudio.com/beneath-the-surface-of-successful-marketing/) - Most entrepreneurs have a flawed mindset with their marketing. They believe if they invest in an advertising campaign, it ought to produce instant results. - [Marketing In The Blink Of An Eye](https://globalstudio.com/marketing-in-the-blink-of-an-eye/) - The human brain is a powerful tool capable of processing information in the blink of an of eye. Your marketing has to be even faster. - [The Winning Formula For Sales Pitches](https://globalstudio.com/the-winning-formula-for-sales-pitches/) - If you own a business you better be good at pitching. In fact, you better be REALLY good at communicating your value with power and brevity. - [Crisis Marketing](https://globalstudio.com/crisis-marketing/) - Alright...so maybe your business has hit a major roadblock. How do you best communicate this with your clients, vendors, lenders and everyone else? - [Lathering Up With The Scent Of Success](https://globalstudio.com/lathering-up-with-the-scent-of-success/) - People are attracted to success. They are invigorated by what's hot, what's new, what's exciting. So what do you do if your company has hit a rough patch? - [George Washington's Winning Marketing Strategy](https://globalstudio.com/george-washingtons-winning-marketing-strategy/) - Even if you are the most novice of American History students, you know the story of the country's first president George Washington and the cherry tree. - [Selling Yourself On Your Own Business](https://globalstudio.com/selling-yourself-on-your-own-business/) - Sometimes owning a business is really tough. And, other times it can be excruciatingly difficult. During these moments you need to be able to motivate yourself. - [Communicating During A Crisis](https://globalstudio.com/communicating-during-a-crisis/) - Maybe you've blown it. Or perhaps...it's all the world around you. It's in a crisis, and you're having to deal with the aftershocks. How do you communicate? - [The Pain And Pleasure Principle Of Marketing](https://globalstudio.com/the-pain-and-pleasure-principle-of-marketing/) - What makes one business idea wildly successful while another very similar one turns out to be a flop? Most often...it comes down to this...marketing and sales. - [What The Marketing Gurus Will Never Tell You](https://globalstudio.com/what-the-marketing-gurus-will-never-tell-you/) - One thing we'll never run out of are marketing gurus. These experts provide blueprints when it comes to teaching you how to be successful in your business. - [How To Best Communicate Bad News](https://globalstudio.com/how-to-best-communicate-bad-news/) - Nobody gets into business with the hope they will one day...and even possibly often...have to share bad news. We all prefer happy stories of victory and success. - [How Long Does It Take To Build Your Personal Brand?](https://globalstudio.com/how-long-does-it-take-to-build-your-personal-brand/) - A personal brand is as important as a corporate brand. And, these days it can have as much reach and persuasion. So, how long does it take to build? - [Selling When No One Is Buying](https://globalstudio.com/selling-when-no-one-is-buying/) - There comes these times in the life of any business, when the world just doesn't seem to be buying what you're selling. So what do you do when this happens? - [Printing Money When Your Business Needs It](https://globalstudio.com/printing-money-when-your-business-needs-it/) - Wouldn't starting a business, leading an organization and being an entrepreneur be so much easier if you could operate just like the United States Treasury? - [When You Suddenly Have To Start Marketing Again](https://globalstudio.com/when-you-suddenly-have-to-start-marketing-again/) - There you were, cruising along with your business with a smile and a casual hop in your step. It was easy. Then, suddenly, it wasn't. What do you do now? - [Perpetual Marketing Success? The Answer Is In The News](https://globalstudio.com/perpetual-marketing-success-the-answer-is-in-the-news/) - Have you ever noticed that regardless of the times, whether they be ones of blessings or tremendous difficulty, there are some entrepreneurs who always do well? - [The Question Your Prospects Can't Wait For You To Ask](https://globalstudio.com/the-question-your-prospects-cant-wait-for-you-to-ask/) - There is one question your prospects can't wait for you to ask. Yet, surprisingly, it's one most entrepreneurs and sales teams struggle to ask. - [The Communication Breakthrough For Breakout Sales](https://globalstudio.com/the-communication-breakthrough-for-breakout-sales/) - Most entrepreneurs suffer from a communication shortfall that is dramatically holding back their ability to sell their products or services. - [Tricks Are For Kids...Not Marketing](https://globalstudio.com/tricks-are-for-kids-not-marketing/) - How many social media posts, blog articles, white papers...and yes...podcasts like this one...tease you into learning the latest marketing tricks? - [Nothing Sells Like Puppy Dogs](https://globalstudio.com/nothing-sells-like-puppy-dogs/) - If everything could be sold as easy as puppy dogs, wouldn't growing revenues for your business be a breeze? - [The Lettuce Strategy For Making Cabbage](https://globalstudio.com/the-lettuce-strategy-for-making-cabbage/) - There is so much you can learn about marketing while walking through a grocery store. Perhaps nothing better than the Lettuce Strategy. - [Why They Aren't Pushing The Buy Button](https://globalstudio.com/why-they-arent-pushing-the-buy-button/) - The good news is they have arrived at the place where they can push your BUY button. The problem? They aren't pushing it. - [The Wild Horses Of Word Of Mouth](https://globalstudio.com/the-wild-horses-of-word-of-mouth/) - Word Of Mouth marketing is about as good as it gets. It's ultimately, how all quality businesses grow. But, get it wrong, and it can also bring you down. - [The Secret Door Strategy To Marketing Success](https://globalstudio.com/the-secret-door-strategy-to-marketing-success/) - Everyone is looking for a shortcut with their marketing. They want a hack, an insider's trick...some way to explode sales without even having to use a match. - [Two Words That Will Transform Your Marketing](https://globalstudio.com/two-words-that-will-transform-your-marketing/) - Most business owners make marketing much more difficult, much more confusing than it needs to be. In fact, successful marketing comes down to two simple words. - [Your Secret (And Biggest) Competitor](https://globalstudio.com/your-secret-and-biggest-competitor/) - Do you know who your toughest competitor is? The one who is stealing away most of your business? Actually, there is a good chance you don't. - [Building A Better Marketing Mousetrap](https://globalstudio.com/building-a-better-marketing-mousetrap/) - Business owners are always looking to build a better marketing mouse trap. They're seeking the perfect cheese to attract their whiskered little prospects. - [The Secret To Hitting The Mark With Your Marketing](https://globalstudio.com/the-secret-to-hitting-the-mark-with-your-marketing/) - Let's be real here...marketing is very expensive. Either you're going to have to invest a great deal of resources in time...or in money. And probably both. - [Why Fixing Ugly Won't Fix Your Marketing](https://globalstudio.com/why-fixing-ugly-wont-fix-your-marketing/) - If you ask most do-it-yourself entrepreneurs, they will admit to having a little big of ugly in their logo design, brochure development or website. - [The Marketing Tale Of The Mosquito And The Hummingbird](https://globalstudio.com/the-marketing-tale-of-the-mosquito-and-the-hummingbird/) - There are many myths when it comes to marketing. Developing a true understanding of what is real, and what is misleading fantasy is critical to your success. - [The Biggest (And Easily Avoidable) Marketing Investment Mistake](https://globalstudio.com/the-biggest-and-easily-avoidable-marketing-investment-mistake/) - Many business owners end up squandering their money...and hard fought dreams...on the worst marketing investment out there. - [When Even The Dancing Elephants Aren't Getting You Sales](https://globalstudio.com/when-even-the-dancing-elephants-arent-getting-you-sales/) - Marketing can be so frustrating. You invest so much and you try your best to keep your expectations low. But, even dancing elephants can't draw attention. - [A Marketing Breakthrough For The Technologically Challenged](https://globalstudio.com/a-marketing-breakthrough-for-the-technologically-challenged/) - Are you an entrepreneur who is struggling in this age of rapidly evolving marketing technology? Do you find yourself longing for the days gone by? - [There Is No One Thing In Marketing...Except This](https://globalstudio.com/there-is-no-one-thing-in-marketing-except-this/) - Entrepreneurs, top level executives, marketing experts and the greatest minds in commerce have been in search of this most prized treasure in all of business. - [The Breadcrumbs Of Marketing Glory](https://globalstudio.com/the-breadcrumbs-of-marketing-glory/) - People get frustrated when their marketing doesn't work. Why is it that people aren't flocking into your building? Rushing the doors? Clearing the shelves? - [The Currency Of Success](https://globalstudio.com/the-currency-of-success/) - In every business transaction there is an exchange of currency. In fact, this isn't just for businesses, it's even for non-profits accepting donations. - [Why No One Is Paying Attention To You](https://globalstudio.com/why-no-one-is-paying-attention-to-you/) - If you own a business or if you're an author or an artist or a performer or the leader of a non-profit organization, you must get people to pay attention to you. - [The Mysterious Marketing Death By 99 Bullet Points](https://globalstudio.com/the-mysterious-marketing-death-by-99-bullet-points/) - The world owes so much to inventors and engineers. They make everything all around the world. In fact, they make the world go round. - [How To Get Your Marketing Deer Out Of The Headlights](https://globalstudio.com/how-to-get-your-marketing-deer-out-of-the-headlights/) - Most business owners know they need marketing to succeed. They realize quality strategy and execution in this area is required in order for them to thrive. - [The Power Of Poetry In Marketing](https://globalstudio.com/the-power-of-poetry-in-marketing/) - It's no surprise that many of the finest copywriters in advertising history...also penned poetry on the side. - [The Most Critical Skill For Business Success](https://globalstudio.com/the-most-critical-skill-for-business-success/) - As we celebrate in this 100th episode of the Global Studio Marketing Podcast, it's time to explain the most critical skill for business success. - [The BEST Call To Action](https://globalstudio.com/the-best-call-to-action/) - There is no question about it...your prospects almost always need some sense of urgency in order to pull the trigger in buying your products or services. - [Getting Your Message Out Above The Noise](https://globalstudio.com/getting-your-message-out-above-the-noise/) - There is a simple way for your marketing message to be heard. Speak...when it's quiet. But, the problem is...sometimes you don't have that opportunity. - [The Surprising Way To Strike Gold](https://globalstudio.com/the-surprising-way-to-strike-gold/) - When it comes to business, everyone is looking for the best way to strike gold. To strike it rich. So...how do you do it? The answer may surprise you. - [Crossing The Grand Canyon Of Your Marketing Goals](https://globalstudio.com/crossing-the-grand-canyon-of-your-marketing-goals/) - There are few greater pleasures than standing on the rim of the Grand Canyon in Arizona. Spectacular. Awe inspiring. And humbling. - [Mastering Marketing Efficiencies](https://globalstudio.com/mastering-marketing-efficiencies/) - Getting a proper return on your marketing investment can be a challenge. There are many factors that go into whether you'll get a big return or none at all. - [Sell Them What They Want? Or What They Need?](https://globalstudio.com/sell-them-what-they-want-or-what-they-need/) - When it comes to marketing our prospects, is it better to sell them what they want? Or what they need? - [Their Most Precious Resource](https://globalstudio.com/their-most-precious-resource/) - When entrepreneurs are planning their sales and marketing strategies, many are thinking in the most basic, fundamental way possible. - [The Importance Of Pretty Paper](https://globalstudio.com/the-importance-of-pretty-paper/) - There is a famous Christmas song scribed by one of the most brilliant songwriters of our era...country singer Willie Nelson. It's titled Pretty Paper. - [The Philosophy Of Marketing Life And Death](https://globalstudio.com/the-philosophy-of-marketing-life-and-death/) - In much the same way that art imitates life, marketing imitates life as well. In fact, marketing imitates death also. - [The Simple Formula To Multiplying Your Sales](https://globalstudio.com/the-simple-formula-to-multiplying-your-sales/) - Launching a business and building something from scratch? That's not easy. It's complicated stuff. But, selling your products or services? It should be simple. - [The Top Excuse Why You're Losing Sales](https://globalstudio.com/the-top-excuse-why-youre-losing-sales/) - Many entrepreneurs strive to capture a portion of their target market. They figure they'll be wildly successful even if they only capture 1% of what's out there. - [The Most Treasured Principle Of A Rainmaker](https://globalstudio.com/the-most-treasured-principle-of-a-rainmaker/) - Trying to get people to pay attention to your business is no easy task in this incredibly busy and over-messaged world. And, that's just to get things rolling. - [The Marketing Revelation Of Crop Circles](https://globalstudio.com/the-marketing-revelation-of-crop-circles/) - Big Foot...the Devil's Triangle...the Loch Ness Monster...and Crop Circles. Unexplained phenomenon. But, what do they have to do with successful marketing? - [The Tourist Traps Of Marketing](https://globalstudio.com/the-tourist-traps-of-marketing/) - No one ever loses as an entrepreneur. It's just that some take a much longer path to success than they should. The problem is they are reading the wrong maps. - [When To Ignore Marketers](https://globalstudio.com/when-to-ignore-marketers/) - Marketers love shiny new objects. They just can't help from chasing the butterflies of some new strategy, some new social network, some new marketing scheme. - [Marketing With Permanent Ink](https://globalstudio.com/marketing-with-permanent-ink/) - One of the most difficult aspects for entrepreneurs when it comes to communicating in these modern times is that they are marketing with permanent ink. - [Leaping Into Success](https://globalstudio.com/leaping-into-success/) - It seems like every entrepreneur is seeking out the Holy Grail of success when it comes to starting and growing their business. This leads to many lost trails. - [The First To Succeed](https://globalstudio.com/the-first-to-succeed/) - One of the most quintessential elements of marketing is understanding the subtle triggering moment between when a PROSPECT becomes a CUSTOMER. - [The Unspoken Key To NOT Getting Your Business Funded](https://globalstudio.com/the-unspoken-key-to-not-getting-your-business-funded/) - How are you going to finance that big business idea? It's the money you feel you need in order to transform your entrepreneurial dreams into reality. - [The REAL Problem With Your Marketing Clickbait](https://globalstudio.com/the-real-problem-with-your-marketing-clickbait/) - Marketers have been trying to build a better mousetrap since "Building a better mousetrap" was actually a fresh, new saying. - [The Mashed Potatoes And Gravy Strategy To Winning At Business](https://globalstudio.com/the-mashed-potatoes-and-gravy-strategy-to-winning-at-business/) - Most entrepreneurs start their business with the hope of enjoying the gravy of life. Yet, in this pursuit, most aren't focusing on what is required for success. - [The Power Of Aspirational Branding](https://globalstudio.com/the-power-of-aspirational-branding/) - Branding is one of those topics in marketing that is incredibly layered in complexity. - [The Language Of Word Of Mouth](https://globalstudio.com/the-language-of-word-of-mouth/) - Many business owners give the wrong answer to this question: "What is your marketing strategy?" - [Harnessing The Wind With Your Marketing](https://globalstudio.com/harnessing-the-wind-with-your-marketing/) - When it comes to promoting your business or organization, you will discover there are powerful winds available to assist your marketing efforts - [Unleash The Power Of The Marketing Matrix](https://globalstudio.com/unleash-the-power-of-the-marketing-matrix/) - What if there was a simple tool available that could radically increase the odds of your business growing and maintaining its profitability? - [Generating Momentum](https://globalstudio.com/generating-momentum/) - There is one essential energy requirement that will always be necessary in order for your business to get off of the ground, and to keep flying high. - [Alternative Cash Flow](https://globalstudio.com/alternative-cash-flow/) - [et_pb_section fb_built=”1″ admin_label=”Banner Image Section” _builder_version=”4.16″ background_color=”#bcafa7″ custom_margin=”||0px|” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row admin_label=”Banner Image Row” _builder_version=”4.16″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px|” custom_padding=”0px||0px|” custom_width_px=”904px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://globalstudio.com/wp-content/uploads/2018/07/GlobalStudio-TopBanner-1998.png” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Banner Image” _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”||0px|” animation_style=”slide” animation_direction=”top” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Episode Header Section” _builder_version=”4.16″ background_color=”#bcafa7″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_rowStarting any organization from scratch is an extraordinarily difficult proposition. If anyone tells you differently, don't believe them. - [The Sad Truth About Marketing](https://globalstudio.com/the-sad-truth-about-marketing/) - There is a truth about your marketing. An important one. And one that may make you a little sad. - [How To Draw A Crowd](https://globalstudio.com/how-to-draw-a-crowd/) - Being an entrepreneur is high risk. Not just financially, but because you're frequently having to put your reputation on the line with each new launch. - [Trust And Verify](https://globalstudio.com/trust-and-verify/) - The most critical skill for business success is the Marketing Mindset. This mindset is something you can acquire. But, there is something else you need to know. - [The Most Urgent Of Marketing Mistakes](https://globalstudio.com/the-most-urgent-of-marketing-mistakes/) - If you were to gather a hundred experienced and ethical marketing experts in a room and ask them a question, you would get the same answer. - [The Networking Secret Of The Peacock And Chicken](https://globalstudio.com/the-networking-secret-of-the-peacock-and-chicken/) - At its fundamental roots...marketing is ALL about relationships. One of the best ways to build relationships is through networking. - [Getting Personal With Your Marketing](https://globalstudio.com/getting-personal-with-your-marketing/) - One of the key decisions an entrepreneur will need to make early on in their career is to determine just how personal they'll want to get with their marketing. - [The Cure For The Starving Entrepreneur](https://globalstudio.com/the-cure-for-the-starving-entrepreneur/) - If you were to research the strategies of hundreds and hundreds of entrepreneurs through the years, you would discover many patterns of success. - [How To Super Size Your Sales](https://globalstudio.com/how-to-super-size-your-sales/) - Everyone is in such a hurry these days. It's hard enough getting your prospects' attention for even a few moments...let alone having them buy something from you. - [The Marketing Magic Of Musical Chairs](https://globalstudio.com/the-marketing-magic-of-musical-chairs/) - Everything we really needed to learn about being an entrepreneur was already shown to us by the time we were 4 or 5 years old. - [The Entertainment Factor Of Marketing](https://globalstudio.com/the-entertainment-factor-of-marketing/) - Many entrepreneurs end up being disappointed with their marketing. They spend so many resources on their marketing budgets, yet feel let down with results. - [The Marketing Lesson Of The Venus Fly Trap](https://globalstudio.com/the-marketing-lesson-of-the-venus-fly-trap/) - Who would have thought an important marketing lesson could be demonstrated by a Venus Fly Trap? - [The Whispered Secrets Of Marketing](https://globalstudio.com/the-whispered-secrets-of-marketing/) - It's commonly understood by entrepreneurs that in order to be successful in business you need to understand the people you are serving. - [Getting Your Marketing In Gear](https://globalstudio.com/getting-your-marketing-in-gear/) - Much of marketing and advertising is a waste of money. You might as well take a pile of cash, walk to the front door of your business and toss it in the air. - [The Number One Reason Companies Are Losing Sales](https://globalstudio.com/the-number-one-reason-companies-are-losing-sales/) - Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive. - [The Untold Truth About Being Discovered](https://globalstudio.com/the-untold-truth-about-being-discovered/) - Marco Polo. Zheng He. Henry The Navigator. Vasco de Gama. Ferdinand Magellan. Sir Francis Drake. These are some of the "Great Discoverers" in world history. - [The Things You Shouldn't Say](https://globalstudio.com/the-things-you-shouldnt-say/) - Good marketers never lie. They don’t have to. Most are honest and operate with integrity. Yet, many of them make a different critical mistake with their marketing. - [Sailing Your Way Into Higher Sales](https://globalstudio.com/sailing-your-way-into-higher-sales/) - One of the most common statements you'll hear from entrepreneurs is this: "I never thought it would be this difficult to get sales." - [How To Love Your Customers](https://globalstudio.com/how-to-love-your-customers/) - It's a beautiful thing to witness when you discover entrepreneurs who truly LOVE their customers. Yet, for too many businesses, this just isn't the case. - [The Major Mistake Most Entrepreneurs Make](https://globalstudio.com/the-major-mistake-most-entrepreneurs-make/) - Many who start businesses are inventors, engineers, technicians, service professionals and they aren't that comfortable with sales when they begin their journey. - [Mastering Perception And Reality In Marketing](https://globalstudio.com/mastering-perception-and-reality-in-marketing/) - Many entrepreneurs believe if they can create something so true...so perfect and excellent in many ways...the whole world will come flocking to them. - [Mirroring Your Way Into Higher Sales](https://globalstudio.com/mirroring-your-way-into-higher-sales/) - It is surprising how many entrepreneurs, inventors and business professionals will say, "I don't like sales". Some will even utter, "I don't DO sales". - [The Root Of All Business Success](https://globalstudio.com/the-root-of-all-business-success/) - There is a foundational truth at the root of every business that if properly unearthed, will result in phenomenal success. - [The Magic Of Never Having To Explain](https://globalstudio.com/the-magic-of-never-having-to-explain/) - Every entrepreneur is looking for a little marketing magic when it comes to making their business successful. One wave of the wand and the cash registers ring. - [When Whispers Are Shouts](https://globalstudio.com/when-whispers-are-shouts/) - Marketing is an art and science that requires an intense amount of focus and attention to detail. Not just focusing on what you say, but what you hear as well. - [The Power Of A Marketing Time Machine](https://globalstudio.com/the-power-of-a-marketing-time-machine/) - Most entrepreneurs are under the belief that being successful in business is all about gaining more sales, more revenues, and more money. - [What's Better Than A Rainmaker?](https://globalstudio.com/whats-better-than-a-rainmaker/) - It's not uncommon to hear an entrepreneur say or even shout, "My marketing isn't working." But, is it the marketing that isn't working, or something else? - [The REAL Game Of Marketing](https://globalstudio.com/the-real-game-of-marketing/) - If you want to describe in one word what most entrepreneurs feel about marketing it would be this: FRUSTRATION! - [The Bananas Approach To Overcoming Objections](https://globalstudio.com/the-bananas-approach-to-overcoming-objections/) - Sales objections. They are so critical to the sales process, and the best sales people in the world are masters at dealing with them. - [The TRUE Field Of Dreams In Marketing](https://globalstudio.com/the-true-field-of-dreams-in-marketing/) - One of the most common misconceptions that entrepreneurs have was represented by a movie created in the late 1980's called, "The Field Of Dreams." - [The Hard Truth About Being Discovered](https://globalstudio.com/the-hard-truth-about-being-discovered/) - There is a shared goal between artists, musicians, actors...and entrepreneurs. They all want to be discovered. - [The Martial Arts Move Of Master Marketers](https://globalstudio.com/the-martial-arts-move-of-master-marketers/) - Many marketing professionals and sales people approach their prospects as if they are engaged in some type of heavy combat. - [Entrepreneurship In Uncertain Times](https://globalstudio.com/entrepreneurship-in-uncertain-times/) - Worried about what's going on in the world around you? Are you wondering how it's going to affect your business? - [The Bear Truth About Entrepreneurial Success](https://globalstudio.com/the-bear-truth-about-entrepreneurial-success/) - Many entrepreneurs believe their main challenge is their competition. To win they don't have to be perfect, they just have to be better than their competitors. - [The Surprising Door To Major Profitability](https://globalstudio.com/the-surprising-door-to-major-profitability/) - When most entrepreneurs think of marketing, they think of one singular point and purpose: How do we get more people through the front door of our business? - [The Problem With Marketing For Dummies](https://globalstudio.com/the-problem-with-marketing-for-dummies/) - One of the grandest illusions and delusions when it comes to marketing is that it's your job to trick your customer into saying YES. - [How To Draw The Right Crowd](https://globalstudio.com/how-to-draw-the-right-crowd/) - The goal of marketing is the same for just about any business. That is, to bring attention to your products or services. - [The Massive Moneymaking Difference Between A Diary And A Book](https://globalstudio.com/the-massive-moneymaking-difference-between-a-diary-and-a-book/) - As a marketing professional for a quarter century...and someone who is also a traditionally published author of historical novels, Michael can tell you this: - [How To Charge Whatever You Want](https://globalstudio.com/how-to-charge-whatever-you-want/) - Many beginning entrepreneurs struggle with the concept of price. Actually, many intermediate and even advanced business owners do as well. - [The Margins Of Entrepreneurial Success](https://globalstudio.com/the-margins-of-entrepreneurial-success/) - It's a given that every person who goes into business wants to be successful. Every entrepreneur wants to be a success. - [The Simple Test Of Whether You're A True Entrepreneur](https://globalstudio.com/the-simple-test-of-whether-youre-a-true-entrepreneur/) - There are many people who say they've always wanted to be a business owner who in truth will never take the entrepreneurial leap. - [The Stranger Way To Business Scaling](https://globalstudio.com/the-stranger-way-to-business-scaling/) - Most people begin their journeys as entrepreneurs in much the same way. Unfortunately, the way you market your business in the beginning won't work in the end. - [Some Hard Truth That Will Boost Your Sales](https://globalstudio.com/some-hard-truth-that-will-boost-your-sales/) - This is going to be a tough podcast episode. You're going to hear something that will make you uncomfortable. - [The Marketing Secret Of The Busy Bee](https://globalstudio.com/the-marketing-secret-of-the-busy-bee/) - Throughout the millions and millions of entrepreneurs in the world there is a common trait possessed by those who are most successful. - [An Insider Strategy During Times Of Recession](https://globalstudio.com/an-insider-strategy-during-times-of-recession/) - Every market at some time is going to be hit...and hit hard. Sometimes it's the global markets that fall all together in unison. Crash! - [Pricing Your Business To Profitability](https://globalstudio.com/pricing-your-business-to-profitability/) - Most entrepreneurs suffer from a crippling condition that keeps their businesses from thriving. You want to know what that ailment is? - [The Simple Sales Success Test](https://globalstudio.com/the-simple-sales-success-test/) - There exists an incredibly simple test for entrepreneurs that reveals without a doubt whether their sales strategy will be successful. - [The Secret Of The Most Gifted Marketers](https://globalstudio.com/the-secret-of-the-most-gifted-marketers/) - Whether you are an individual marketer or the owner of a company that relies on marketing, there is something you need to know. - [The Most Precious Gem In Marketing](https://globalstudio.com/the-most-precious-gem-in-marketing/) - There are many discussions surrounding the question of "What Is Most Important When It Comes To Marketing?" - [How To Keep The Cash Flow Flowing](https://globalstudio.com/how-to-keep-the-cash-flow-flowing/) - There are many businesses that have seasons. These seasons can be challenging when it comes to maintaining a steady stream of cash flow. - [The Many Doors Of Business Success](https://globalstudio.com/the-many-doors-of-business-success/) - There are many misconceptions that get in the way of our maximizing our success with our businesses. - [The Casablanca Strategy Of Master Salespeople](https://globalstudio.com/the-casablanca-strategy-of-master-salespeople/) - A movie considered by many to be among the greatest every produced is Casablanca. - [The Magic Number For Powerful Marketing Messaging](https://globalstudio.com/the-magic-number-for-powerful-marketing-messaging/) - One of the most critical keys to being successful in business is getting your marketing messaging right. - [Marketing Tools That Will Help You Rule](https://globalstudio.com/marketing-tools-that-will-help-you-rule/) - There are five critical tools every business should have in their marketing department. - [Exponential Revenue Streams](https://globalstudio.com/exponential-revenue-streams/) - There is nothing better for a sales conversation than when the prospect begins by saying, "We've heard really good things about you." - [Systematic Marketingology](https://globalstudio.com/systematic-marketingology/) - Doing marketing in a "one-off" way is typically a recipe for wasting your budget. It's not going to work. - [The EASY Way To Marketing Victory](https://globalstudio.com/the-easy-way-to-marketing-victory/) - One of the simplest and most profound marketing strategies known to business and mankind...is sadly, also one of the most elusive. - [A Journalism Insight That Will Improve Your Sales](https://globalstudio.com/a-journalism-insight-that-will-improve-your-sales/) - It can be frustrating to design the most exquisite marketing piece, with stunning photography, and brilliant copy...only to discover it's not working. - [The Sales Heat Factor](https://globalstudio.com/the-sales-heat-factor/) - Marketing creates the pathway to business success and a key element of this journey is winning through sales. - [Beware The Wolf Of Marketing](https://globalstudio.com/beware-the-wolf-of-marketing/) - The challenge with being an entrepreneur is that everything can suddenly be seeming so easy. It's all coming together. It's all blue skies with a brilliant sun. - [The Law Of Typicality In Marketing](https://globalstudio.com/the-law-of-typicality-in-marketing/) - You've probably seen this countless times. Sales presentations dripping with adrenalin and topped off with a vibrant call to action. - [Global Studio Marketing Podcast 150-159](https://globalstudio.com/global-studio-marketing-podcast-150-159/) - [Global Studio Marketing Podcast 140-149](https://globalstudio.com/global-studio-marketing-podcast-140-149/) - [Global Studio Marketing Podcast 130-139](https://globalstudio.com/global-studio-marketing-podcast-130-139/) - [Global Studio Marketing Podcast 120-129](https://globalstudio.com/global-studio-marketing-podcast-120-129/) - [Global Studio Marketing Podcast 30-39](https://globalstudio.com/global-studio-marketing-podcast-30-39/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Global Studio Marketing Podcast 110-119](https://globalstudio.com/global-studio-marketing-podcast-110-119/) - [Global Studio Marketing Podcast 100-109](https://globalstudio.com/global-studio-marketing-podcast-100-109/) - [Global Studio Marketing Podcast 80-89](https://globalstudio.com/global-studio-marketing-podcast-80-89/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Global Studio Marketing Podcast 70-79](https://globalstudio.com/global-studio-marketing-podcast-70-79/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Global Studio Marketing Podcast 60-69](https://globalstudio.com/global-studio-marketing-podcast-60-69/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Global Studio Marketing Podcast 50-59](https://globalstudio.com/global-studio-marketing-podcast-50-59/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Global Studio Marketing Podcast 40-49](https://globalstudio.com/global-studio-marketing-podcast-40-49/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Global Studio Marketing Podcast 20-29](https://globalstudio.com/global-studio-marketing-podcast-20-29/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Global Studio Marketing Podcast 10-19](https://globalstudio.com/global-studio-marketing-podcast-10-19/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Global Studio Marketing Podcast 1-9](https://globalstudio.com/global-studio-marketing-podcast-1-9/) - You're about to learn the most important skill for business success...and that's the Marketing Mindset. You've climbed the mountain...let's tell the world. - [Global Studio Marketing Podcast 90-99](https://globalstudio.com/global-studio-marketing-podcast-90-99/) - [Two Are Gathered Leadership Podcast 1-9](https://globalstudio.com/two-are-gathered-leadership-podcast-1-9/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Two Are Gathered Leadership Podcast 10-19](https://globalstudio.com/two-are-gathered-leadership-podcast-10-19/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Two Are Gathered Leadership Podcast 20-29](https://globalstudio.com/two-are-gathered-leadership-podcast-20-29/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Two Are Gathered Leadership Podcast 30-39](https://globalstudio.com/two-are-gathered-leadership-podcast-30-39/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Two Are Gathered Leadership Podcast 40-49](https://globalstudio.com/two-are-gathered-leadership-podcast-40-49/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Two Are Gathered Leadership Podcast 50-59](https://globalstudio.com/two-are-gathered-leadership-podcast-50-59/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Two Are Gathered Leadership Podcast 60-69](https://globalstudio.com/two-are-gathered-leadership-podcast-60-69/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Two Are Gathered Leadership Podcast 70-79](https://globalstudio.com/two-are-gathered-leadership-podcast-70-79/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Two Are Gathered Leadership Podcast 80-89](https://globalstudio.com/two-are-gathered-leadership-podcast-80-89/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Two Are Gathered Leadership Podcast 110-119](https://globalstudio.com/two-are-gathered-leadership-podcast-110-119/) - [Two Are Gathered Leadership Podcast 100-109](https://globalstudio.com/two-are-gathered-leadership-podcast-100-109/) - [Two Are Gathered Leadership Podcast 90-99](https://globalstudio.com/two-are-gathered-leadership-podcast-90-99/) - [Services](https://globalstudio.com/services/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Blog](https://globalstudio.com/blog/) - The Marketing Cafe Blog is authored by Michael K. Reynolds, the founder of Global Studio. - [Contact](https://globalstudio.com/contact/) - You've climbed the mountain...let's tell the world. Global Studio is the renowned marketing consultancy of Michael K. Reynolds based in Reno, Nevada since 1998. - [Podcasts](https://globalstudio.com/podcasts/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. - [Shop](https://globalstudio.com/shop/) - A marketing consultancy founded in 1998 by Michael K. Reynolds providing innovative business growth strategies. ## Categories - [Uncategorized](https://globalstudio.com/category/uncategorized/)